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Digital Marketing Specialist

2 months ago

Baton Rouge, Louisiana, United States Click Here Digital Full time
Job Description

We are seeking a highly skilled Paid Search Campaign Manager to join our team at Click Here Digital. As a Paid Search Campaign Manager, you will play a crucial role in managing and optimizing paid search services and solutions across various platforms.

Key Responsibilities:

  • Plan, execute, and optimize paid search campaigns based on client goals and objectives.
  • Collaborate closely with account managers on strategy, provide campaign performance, and recommend opportunities for improvement.
  • Maintain performance standards on all assigned accounts.
  • Monitor Budget Pacing, Conversion Tracking, and Traffic Quality.
  • Monitor and analyze campaign performance such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS) to identify opportunities for optimization and improvement.
  • Test products to determine propensity to drive positive results.
  • Generate regular reports to track campaign performance and communicate key findings.
  • Stay up to date on the latest industry trends and best practices to ensure our paid search strategies remain cutting-edge and competitive.

Requirements:

  • 1-2 years of experience with paid search campaign management.
  • Experience and strong understanding of PPC advertising.
  • Experience using Google Analytics.
  • Experience working in paid search platforms, Google Ads/SA360.
  • Understand paid media advertising budget management and effective, data-driven ad spend.
  • Ability to analyze data sets and identify trends based on industry KPIs.
  • Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
  • Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely.
  • Strong quantitative, analytical skills and attention to detail with the ability to interpret data and actionable insights.
  • Excellent time-management and organizational skills.

Preferred Qualifications:

  • Agency experience.
  • Experience in automotive, legal, and/or medical verticals.
  • Experience managing monthly budgets of $20K+.
  • Google Certifications (Google Analytics, Google Ads).