Senior Manager, Omnichannel Analytics Lead

2 weeks ago

Mettawa, Illinois, United States AbbVie Full time
Job Summary

We are seeking a highly skilled Senior Manager, Omnichannel Analytics to join our team at AbbVie. This individual will be responsible for leading analytics and measurement efforts in support of our growing Omnichannel capabilities across brands within the Immunology franchise.

Key Responsibilities
  • Develop and implement analytic plans that heighten visibility of Omnichannel promotional opportunities and improve the effectiveness and/or efficiency of omnichannel experiences.
  • Translate business requirements into analytics design and spearhead end-to-end analytics solutions development and delivery.
  • Own benchmarking and goal-setting, innovating upon Omnichannel analytic approaches for mid- and long-term impact measurement.
  • Enhance quality and efficiency of Impact reporting/analysis, building advanced analytic models using internal/external data sources to inform marketing teams and optimize marketing tactics.
  • Conduct financial impact analysis/scenario-estimation and execute core analysis with limited supervision directly or via vendors.
Requirements
  • 7+ years demonstrated experience in web analytics and digital media analytics.
  • 7+ years of experience identifying and outlining key campaign metrics and building campaign performance/measurement plans.
  • 5+ years hands-on experience with using statistical tools for marketing/media performance modeling, measurement, and optimization.
  • 5+ years hands-on experience with designing and executing randomized controlled tests to measure impact of marketing stimuli.
  • Bachelor's Degree with a concentration in marketing/sales/quantitative analysis.
  • Strong collaboration, communication, project management, and vendor management skills.
  • High motivation, strong work-ethic, and positive attitude while working under tight timelines.
  • Hands-on experience and fluency in coding SQL (BigQuery, Hue, etc.).
  • Understanding of the cross-digital channel and analytics space, in areas such as digital media, search, social media, social listening, online video, websites, mobile applications, data management platforms, programmatic targeting, endemic, paid search vs SEO, and familiarity with concepts surrounding tagging implementation for data capture.
  • High degree of adaptability, perseverance, creativity, and acumen to flourish in a dynamic environment.

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