Area Director of Sales

17 hours ago

South Hill, Virginia, United States Aimbridge Hospitality Full time

Job Summary

The Area Director of Sales is responsible for planning and managing the overall sales and marketing strategy for a collection of hotels. This role involves achieving optimal occupancy and ADR growth to maximize total revenue while meeting/exceeding hotel profit objectives.

This position oversees the operations of the hotel sales department, including direct sales follow-up, sales administration, hiring, training, managing, and coaching. Additional responsibilities include sales and marketing budget forecasting, advertising, marketing, and business planning, as well as managing within approved plans and budgets.

Responsibilities

  • Coordinate all group, transient, and catering sales solicitations and bookings to maximize overall revenue.
  • Develop, recommend, implement, and manage the division's annual budget and the advertising, public relations, marketing, and sales plans and programs for the hotel.
  • Initiate and develop sales trips to key feeder markets/cities with a focus on identifying accounts that can directly benefit revenue performance targets at all hotels located within the cluster.
  • Proactively conduct outside sales calls, conduct sales tours, and entertain clients.
  • Understand the content reflected in contracts and how to negotiate terms therein.
  • Develop and maintain market awareness to ensure the ability to predict revenue opportunities and set proactive strategies.
  • Monitor production of all top accounts and evaluate trends within your market.
  • Conduct on-property visits to hotels within assigned collection to assess the strength of sales leadership, strategic culture, and adherence to Aimbridge Hospitality's established regulations, company standards, sales standards, and sales metrics.
  • Comply with attainment of individual goals as well as team goals and budgeted metrics.
  • Train all members of the hotel staff on how to recognize and capitalize on all sales opportunities to increase hotel occupancy and revenue.
  • With input and guidance from the GM and/or Corporate HR, manage Human Resources in the division to attract, retain, and motivate employees; hire, train, develop, empower, coach, and counsel, conduct performance and salary reviews, resolve problems, provide open communication vehicles, discipline, and terminate as appropriate.
  • Develop a full working knowledge of the operations and policies of the hotel, including Sales, Food and Beverage, Front Office, and Reservations.
  • Maintain strong visibility in local community and industry organizations.
  • Attend and/or conduct daily/weekly/monthly meetings and any other functions required by management, providing training on a rotational basis.
  • Maintain professional working relationships and promote open lines of communication across your collection of hotels to achieve initiatives with respective marketing partners and other internal departments.
  • Travel on a weekly basis as required.
  • Act as directed on behalf of the General Manager in his/her absence, performing any other duties as requested by management.

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