Area Director Sales OEM

12 hours ago

South Hill, Virginia, United States Aimbridge Hospitality Full time
Job Summary

The Area Director of Sales is responsible for leading the sales and marketing efforts for a collection of 2-10 full-service premium select and/or independent branded hotels. This role requires strategic planning and execution to achieve optimal occupancy and ADR growth, maximizing total revenue while meeting/exceeding hotel profit objectives.

Key Responsibilities
  • Coordinate group, transient, and catering sales solicitations and bookings to maximize overall revenue.
  • Develop, recommend, implement, and manage the division's annual budget and advertising, public relations, marketing, and sales plans and programs.
  • Initiate and develop sales trips to key feeder markets/cities, identifying accounts that can directly benefit revenue performance targets.
  • Work directly with property-based Directors of Sales to coordinate on-property direct sales efforts.
  • Proactively conduct outside sales calls, sales tours, and entertain clients.
  • Understand contract content and negotiate terms.
  • Develop and maintain market awareness to predict revenue opportunities and set proactive strategies.
  • Monitor production of top accounts and evaluate trends within the market.
  • Conduct on-property visits to assess sales leadership, strategic culture, and adherence to Aimbridge Hospitality's established regulations, company standards, sales standards, and sales metrics.
  • Train hotel staff on recognizing and capitalizing on sales opportunities to increase hotel occupancy and revenue.
  • Manage Human Resources, including hiring, training, developing, empowering, coaching, and counseling employees.
  • Develop a full working knowledge of hotel operations and policies, including Sales, Food and Beverage, Front Office, and Reservations.
  • Maintain strong visibility in local community and industry organizations.
  • Attend and/or conduct daily/weekly/monthly meetings and other functions required by management.
  • Act as directed on behalf of the General Manager in their absence, performing any other duties as requested by management.
Requirements

The ideal candidate will have at least 4 years of progressive hotel sales experience, or a 4-year college degree and at least 2 years of related experience, or a 2-year college degree and at least 4 years of related experience. Prior Director of Sales or National Sales experience selling major downtown markets is required. Must have a valid driver's license in the applicable state.

The successful candidate will possess highly developed verbal and written communication skills, with the ability to negotiate, convince, sell, and influence other managerial personnel, hotel guests, and/or corporate clients. They will have thorough experience with professional selling skills, including opening, probing, supporting, and closing. The candidate will also demonstrate strong analytical skills and strategic vision in establishing appropriate sales deployment.

Aimbridge Hospitality offers a competitive benefits package, including medical, dental, and vision coverage, short-term and long-term disability income, term life and AD&D insurance, paid time off, employee assistance program, and 401k retirement plan.

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