Digital Media Buyer Lead

At Exogroup, we're a team of innovators and leaders in the digital business landscape. We're driven by our passion for creating and promoting digital entertainment products that captivate audiences worldwide.

We're seeking a highly skilled Digital Media Buyer to join our team in this exciting role. As a key member of our advertising department, you'll be responsible for developing and implementing effective marketing campaigns that drive traffic to our subscription products across various verticals and geographies.

• You will create and manage media buys on Google Ads, primarily targeting GDN but also Performance MAX & Search, as well as different programmatic DSPs like DV360, Smadex, Taboola, and others, to achieve CPA Goals.
• Utilize internal tools, systems, and processes to maintain daily track of main KPIs (CPA / ARPU / ROAS...).
• Monitor daily spend/revenue and perform A/B testing.
• Evaluate new products & segments.
• Demonstrate proven technical capabilities and understanding, including the use of tracking pixels and server-to-server tracking systems, and creative optimization.
• Closely collaborate with marketing, operation, and business intelligence teams to interpret market insights, client data, and implement them back into the business effectively.
• Directly report to the advertising manager.
• Discover and test new media buying opportunities within the programmatic industry to expand our reach.

• Minimum 3 years of experience as a media buyer in Google Ads and other programmatic DSPs is mandatory.
• Strong analytical skills, especially with Excel or Google spreadsheets.
• Familiarity with performance-based pricing models, including CPA, CPI, CPM, CPC, etc.
• Experience managing Google Analytics 4 & Google Tag Manager or similar tagging tools.
• Proficiency with web applications (browsers, software).
• Fluent English language proficiency.
• Experience in a subscription business model company is advantageous.
• Knowledge of Smadex and Social Ads (e.g., Meta Ads) is a plus.

What You'll Enjoy

• A competitive salary range of $80,000 - $110,000 per annum, depending on your experience.
• Ongoing training and personal development opportunities.
• A dynamic and ambitious work environment.
• Hybrid telework modality.
• Additional benefits, including private health care insurance, flexible compensation plan, and more.