Director of Global Product Marketing

1 day ago

New York, New York, United States Diligent Full time
About Us

Diligent is a leading provider of software solutions for governance, risk, and compliance. We empower organizations to make better decisions, faster, by providing a holistic view of their GRC practices.

Job Overview

We are seeking a highly experienced Director of Global Product Marketing to lead our product marketing strategy and team. The successful candidate will be responsible for developing and executing go-to-market plans, creating compelling customer narratives, and driving sales and marketing content for our core Boards product lines.

Key Responsibilities
  • Lead a team of high-performing product marketers and drive the core initiatives and priorities within the demands of a high-growth company.
  • Own, define, and operationalize the company's global go-to-market (GTM) strategy.
  • Collaborate closely with relevant stakeholders to gather and mobilize impactful market insights that directly inform product roadmap and GTM strategies.
  • Identify addressable market opportunities and define global market segmentation strategy, with input from Product, Marketing, and Sales teams.
  • Guide the positioning of the company's products and solutions to fuel adoption of new products and features and help customers achieve success.
  • Partner closely with Product Management to understand the product strategy and develop top-line customer narratives and compelling customer stories.
  • Collaborate with business operations, enablement, and sales leadership to deliver company-wide enablement strategies.
  • Lead pricing and packaging initiatives for new customer segments, products, plans, and cross-portfolio packages.
  • Play an integral role in the transformation of an industry and see your work directly impact the GRC space.
  • Build a deep understanding of our customers, the market, verticals, and the competition across all the key regions.
  • Define segmentation, use cases/scenarios, buyer personas, and value proposition, and use that to build positioning, targeting, pricing, and messaging.
  • Define clear and compelling customer pain points, value propositions, competitive differentiation, and customer success stories.
  • Create new product introduction strategies and go-to-market recommendations.
  • Create segment-specific offers and messaging that is compelling, relevant, and differentiated.
  • Partner with the Content Team to support all of the above, including webinars, educational tips and tricks, in-app messaging, guides, sales materials, product videos, customer success stories, blog posts, e-books, infographics, and more.
  • Lead and manage a team of product marketers in support of these responsibilities.
  • Work with the product management team to uncover new markets and use cases, define new offers, and influence roadmap decisions.
  • Validate hypotheses through customer insights, data analysis, and testing.
  • Monitor competitive activities, identifying gaps and opportunities.
Requirements
  • 10+ years of experience delivering compelling product marketing results, ideally with experience in a high-growth SaaS company.
  • 5+ years of managing a team, including hiring, inspiring, and leading within a fast-paced marketing organization.
  • Experience developing go-to-market plans and with clear data-driven results.
  • Demonstrated success working cross-functionally across product, sales, and training teams.
  • An understanding of pricing for SaaS and proven experience leading pricing and packaging strategies.
  • 10+ years of experience in B2B product marketing in a sales-focused environment.
  • Proven ability to create go-to-market positioning and strategies.
  • Proven ability to create and position solution offers unique to different segments.
  • Proven experience creating compelling messaging for different segments and personas.
  • Experience driving sales enablement/training to position products with commercial teams.
  • Ability to craft compelling stories, collateral, and tools around technology products and services for both business and technical buyers.
  • Experienced marketer that understands how to use the full marketing toolkit.
  • Technically savvy and intellectually curious about new technologies and how they work/enable new customer solutions.
  • Avid learner who has experience learning new markets and industries and devising solutions and marketing strategies to reach those markets.
  • Strong teaming skills and experience to bring together diverse views and communicate/collaborate effectively.
Preferred Experience/Skills
  • Excellent written and verbal communication skills.
  • Ability to excel in a dynamic environment and balance multiple priorities.
  • Strong creative, problem-solving, and strategic thinking abilities.
  • Demonstrated ability to organize and prioritize work to drive results on-time, with high quality.
  • Exceptional critical thinking, analytical, and quantitative skills.
  • Proven experience leading and managing teams.
  • Previous experience with our target personas (general council, corporate secretary, legal ops, CFO, and internal audit) and/or experience in the governance or entity management industries desired but not required.

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