Global Product Marketing Director

1 week ago

New York, New York, United States Citigroup Inc Full time
About the Role

We are seeking a seasoned marketing professional to lead our Global Product Marketing function for Treasury and Trade Services (TTS). As a key member of our team, you will be responsible for developing and executing comprehensive marketing strategies to promote our TTS products and achieve business goals.

Key Responsibilities
  • Develop and execute marketing plans to promote TTS products and achieve business goals
  • Conduct market research to understand customer needs, market trends, and competitive landscape
  • Define product positioning, messaging, and value propositions to differentiate TTS products in the market
  • Develop go-to-market strategies, including launch plans, promotional activities, and sales enablement
  • Collaborate with product management, sales, and other departments to ensure marketing strategies are aligned with product capabilities and sales objectives
  • Oversee the creation of marketing content, such as product collateral, white papers, case studies, and sales tools
  • Analyze and report on the effectiveness of marketing campaigns and initiatives, and make data-driven adjustments
  • Build relationships with customers and understand their feedback to improve product offerings and marketing strategies
  • Manage the marketing budget and ensure efficient allocation of resources
Requirements
  • 10-15 years of broad experience in transaction banking, including client-facing and/or product experience
  • Strong leadership skills with the ability to work across products, functions, regions globally
  • Forward-thinking with a strategic mindset and focus on solving client needs
  • Commercially focused with the ability to look at new ways to deliver exceptional results for clients
  • Broad understanding of global treasury and trade business
  • Understanding of client needs, product discipline, and industry dynamics and disruptions in the TTS space
  • Creativity in both logic and visual design when crafting solutions and messages for clients
  • Excellent communication and presentation skills – verbal, visual, and written – for internal and external purposes
  • Collaborative nature, able to engage with a diverse range of individuals of all levels and gain support from colleagues
  • Analytical mindset to take various initiatives and sources and translate into thematic content and messaging
  • Strong discipline to manage Product Marketing budget spend
What We Offer

Citi offers competitive employee benefits, including medical, dental, and vision coverage, 401(k), life, accident, and disability insurance, and wellness programs. We also offer paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays.

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