Digital Sales Director
4 weeks ago
At Hearst Television, we are seeking a highly skilled and experienced Digital Sales Manager to join our team. As a key member of our sales team, you will be responsible for leading our digital sales initiatives and driving revenue growth.
Key Responsibilities:- Develop and implement individual advertiser account strategies to achieve revenue goals.
- Lead weekly sales meetings and quarterly/annual sales planning meetings in partnership with the Local Sales Manager.
- Evaluate seller performance and provide feedback to ensure professional development and success.
- Act as primary negotiator for the station on all digital business, reviewing key sales proposals to ensure client goals are achieved.
- Meet with clients to develop and strengthen business relationships, driving client retention.
- Develop and generate non-traditional revenue and new sales initiatives.
- Manage various expense budgets related to digital initiatives.
- Work in partnership with the Local Sales Manager and National Sales Manager to achieve stated and strategic goals.
- Provide training to Local and National sellers.
- Maintain current and accurate revenue forecasts by account.
- Review and approve new insertion orders.
- Prepare and present various reports.
- Strong understanding of current digital marketing strategies and synergies with other media.
- Understanding of pricing and inventory management principles.
- Ability to dissect an advertising RFP and prepare a comprehensive and winning response.
- Ability to prospect, meet with, and close business with new station clients.
- Possess the skills to manage and supervise others.
- Strong formal and interpersonal communication skills.
- Proficiency with Microsoft Office products, with Wide Orbit, Kantar, and One Domain/WO Media Office a plus.
- Valid driver's license and reliable automobile required.
Hearst Television is a leading broadcasting company with 35 television and two radio stations serving 27 media markets across 39 states. We are committed to delivering high-quality content and innovative solutions to our audiences and clients.
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