Customer Insights Manager

8 hours ago


El Dorado, Arkansas, United States Murphy USA Full time
Job Title: Manager of Customer & Marketing Analytics

The ideal candidate will be responsible for driving business decisions and building the innovation roadmap through a customer-centric POV. This person will have a direct hand in propelling marketing strategy forward by creating a deep understanding of the Murphy USA customer segmentation, statistical modeling, descriptive analysis, and related learning methodologies.

Key Responsibilities:

  • Partner with various organizations across the business to mine and synthesize data into an actionable strategy
  • Identify areas of optimization and incremental growth for the business; sharing responsibility for customer and marketing analytics while acting as a thought-partner to drive initiatives with business leadership
  • Work independently to pull data, perform in-depth analyses, identify trends, and extract meaningful information to customer performance, marketing effectiveness, and general business trends
  • Lead analytics resources, in partnership with data scientists, to deliver customer and marketing insights and distill critical learning to cross-functional stakeholders
  • Distill complex, detailed issues and data down to easily understood, presentable, and actionable findings/recommendations with creative solutions
  • Measures digital/loyalty initiatives and effectiveness, based on various objectives and key performance indicators; understands key drivers of customer behavior and the relationship with marketing levers
  • Identifies evolving business needs, industry trends, and advancements that can enhance the team's understanding of customer activity

Requirements:

  • Bachelor's Degree in relevant field (Analytics, Information Technology, Mathematics, Statistics, Marketing, Data Science); or credentials within related data/analytical fields
  • 7+ years of experience working with customer and/or transactional data
  • Experience with data query tools (SQL)
  • Experience with data visualization tools (PowerBI, Tableau)
  • Experience with Microsoft Office Suite
  • Ability to understand business objectives and requirements, organize and interpret research results, and deliver insights and recommendations in the marketing environment
  • Must possess strong abilities and interest in analyzing and extracting useful, business-related information from large amounts of customer, shopping, traffic, revenue, and pricing data
  • Can handle high volumes of work with ability to prioritize effectively and hit promised timelines
  • Knowledge of one, or more, statistical programming languages (R, SQL, SAS, and/or Python) preferred, but not required


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