Digital Marketing and Outreach Coordinator
6 days ago
Elevation Individual and Family Therapy is seeking a highly skilled Digital Marketing and Outreach Coordinator to join our team. This role is responsible for developing and implementing comprehensive digital marketing campaigns, fostering community relationships, and promoting the sales of our digital and physical products. We estimate the salary for this position to be around $55,000 - $70,000 per year, based on industry standards and location.
Key Responsibilities:
- Develop and manage digital marketing campaigns to create brand awareness, drive traffic to our website, and promote product sales.
- Create and maintain content calendars for social media platforms, ensuring consistent and engaging content aligned with our brand's voice and goals.
- Collaborate with graphic designers as needed to enhance the quality and content of our website.
- Manage and update our website with relevant content, ensuring it is user-friendly and optimized for SEO.
- Utilize email marketing, influencer partnerships, and other marketing tactics to expand our reach and engage with potential clients and customers.
Community Outreach:
- Plan, coordinate, and execute community events and resource fairs to raise awareness about our services and engage with the community.
- Build and maintain relationships with community stakeholders, including local businesses, schools, non-profits, and other organizations.
- Represent us at community meetings, health fairs, and other public events.
- Develop outreach materials and presentations tailored to different audiences, highlighting the benefits of our services and our commitment to mental health.
Product Promotion:
- Create and implement marketing strategies to promote the sales of our digital and physical products, including but not limited to, workshops, e-books, therapy tools, and other resources.
- Analyze market trends and customer feedback to continuously improve product offerings and marketing approaches for products and therapy services.
- Track and report on service and product sales performance, adjusting strategies as needed to meet sales targets.
Requirements:
- Bachelor's degree in Marketing, Communications, or related field.
- 2+ years of experience in marketing, preferably in a healthcare or mental health setting.
- Strong understanding of digital marketing principles and practices.
- Excellent communication and interpersonal skills.
- Ability to work independently and collaboratively as part of a team.
- Proficiency in Google Analytics, Adobe Creative Suite, and Microsoft Office.
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