Brand Manager

3 days ago

Long Beach, California, United States Redbarn Pet Products LLC Full time
About the Role

We are seeking a highly skilled Brand Manager to join our team at Redbarn Pet Products LLC. As a Brand Manager, you will be responsible for driving business growth and maintaining a strong brand presence in the competitive pet industry.

Key Responsibilities
  • Business Analytics & Strategy: Analyze market trends and consumer insights to inform pricing, product assortment, and merchandising strategies.
  • Strategic Leadership: Develop and execute annual and long-term business plans, providing thought leadership and strategic recommendations to drive business growth.
  • Project Management: Manage cross-functional teams to ensure successful project execution, anticipating challenges and solving problems efficiently.
  • Market Trends & Consumer Insights: Identify market trends and consumer insights to generate innovative product ideas that satisfy unmet needs.
  • New Product Launches: Lead the planning and coordination of new product launches from concept to market, covering product development, packaging, volume forecasting, pricing, and sales communication.
  • Sales Support: Provide consumer- and customer-insight-driven selling propositions to enable successful sales execution.
  • Marketing Program Optimization: Lead the implementation and optimization of omni-channel marketing communication programs, with a focus on digital and social media.
  • Performance Evaluation: Evaluate marketing programs based on financial impact, consumer engagement, and brand equity metrics.
Requirements
  • 4+ years of experience in marketing of consumer-packaged goods or brand strategy, brand management, or a related role with a focus on brand leadership.
  • Experience with consumer insights/behaviors (such as Nielsen, Circana, SPINS).
  • Bachelor's degree in Marketing, Business, Communications, or a related field. Advanced degrees or certifications in branding or strategy are a plus.
  • Pet Industry experience a plus.
Why Redbarn?
  • Family-Owned Values: Work with a company that emphasizes integrity, quality, and innovation.
  • Impact: Play a key role in shaping and strengthening a trusted, premium pet brand.
  • Growth: Join a thriving company with ample opportunities for personal and professional advancement.
Benefits
  • Medical, Dental, and Vision Insurance
  • 401(k) with a company match
  • Flexible/Health Spending Accounts
  • Voluntary Benefits
  • Pet Insurance
  • Life and Accidental Death & Dismemberment Insurance
  • Paid Vacation / Paid Sick
  • Employee Pet Food Discounts
  • Complimentary Office Snacks

Redbarn Pet Products LLC is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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