Digital Marketing Specialist

3 days ago


Middletown, Rhode Island, United States Advanced Remarketing Services, Inc. Full time
About the Role

Advanced Remarketing Services, Inc. is seeking a highly skilled Digital Marketing Coordinator to join our team. As a key member of our marketing department, you will be responsible for developing, implementing, and tracking our marketing campaigns across all digital channels.

Key Responsibilities
  • Develop and Implement Marketing Campaigns: Create and execute comprehensive marketing strategies to drive brand awareness and lead generation.
  • Market Analysis and Research: Conduct thorough market analysis and research to stay ahead of the competition and identify new opportunities.
  • Present Monthly Analytics: Provide regular updates on web analytics data to inform marketing decisions.
  • Content Creation: Develop high-quality content based on search engine optimization (SEO) strategies to engage our target audience.
  • Support Charity Services Team: Collaborate with the Charity services team on daily administrative tasks and client account management.
Principal Properties/Products
  • Car Donation Wizard (CDW)
  • Company website and brand
  • You Call We Haul (YCWH)
  • National Vehicle Recycling Initiative
eCommerce
  • Collaborate with Cross-Functional Teams: Work closely with President, Unit Managers, Technical Director, GM, IT Staff, Consultants, and other business units to develop a comprehensive approach to electronic commerce.
  • Stay Up-to-Date with Industry Trends: Continuously monitor emerging platforms and best practices to ensure our digital marketing strategy remains innovative and competitive.
  • Create and Edit Marketing Materials: Develop, edit, and publish marketing materials, publications, emails, website content, and social media content.
  • Communicate Project Plans and Status: Effectively communicate project plans, status, and issues to collaborators.
  • Source Educational Initiatives: Identify and attend educational initiatives to increase company e-commerce understanding and knowledge base.
Analytics
  • Track eComm Metrics: Monitor and analyze e-commerce metrics to understand and manage campaign performance.
  • Compile and Analyze Data: Continuously compile and analyze data on marketing initiatives and general site statistics.
  • Present Monthly Trends: Report monthly trends to management.
Social Networking
  • Collaborate on Content Strategy: Work with cross-functional teams to develop and implement a content strategy.
  • Create Engaging Content: Develop high-quality content for partners and enterprises.
  • Review and Present Opportunities: Review and present opportunities to management.
Qualifications
  • Knowledge of Digital Media Platforms: Proficiency in web design, SEO, email marketing, social media, and other digital media platforms.
  • Proficiency in Adwords, Meta, Microsoft Office Suite, and Canva: Strong skills in Adwords, Meta, Microsoft Office Suite (Word, Excel, PowerPoint), and Canva.
  • Ability to Coordinate Multiple Projects: Ability to coordinate multiple projects simultaneously and meet deadlines.
  • Proficiency with Social CRM Platforms and Analytics: Proficiency with Social CRM platforms and analytics tools.
  • Strong Organizational and Analytical Skills: Strong organizational, time management, and analytical skills.
  • Ability to Multitask and Prioritize: Ability to multitask and prioritize projects within clear deadlines.
  • Autonomy and Critical Thinking: Ability to work autonomously and think critically.


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