Digital Marketing Specialist
3 days ago
Advanced Remarketing Services, Inc. is seeking a highly skilled Digital Marketing Coordinator to join our team. As a key member of our marketing department, you will be responsible for developing, implementing, and tracking our marketing campaigns across all digital channels.
Key Responsibilities- Develop and Implement Marketing Campaigns: Create and execute comprehensive marketing strategies to drive brand awareness and lead generation.
- Market Analysis and Research: Conduct thorough market analysis and research to stay ahead of the competition and identify new opportunities.
- Present Monthly Analytics: Provide regular updates on web analytics data to inform marketing decisions.
- Content Creation: Develop high-quality content based on search engine optimization (SEO) strategies to engage our target audience.
- Support Charity Services Team: Collaborate with the Charity services team on daily administrative tasks and client account management.
- Car Donation Wizard (CDW)
- Company website and brand
- You Call We Haul (YCWH)
- National Vehicle Recycling Initiative
- Collaborate with Cross-Functional Teams: Work closely with President, Unit Managers, Technical Director, GM, IT Staff, Consultants, and other business units to develop a comprehensive approach to electronic commerce.
- Stay Up-to-Date with Industry Trends: Continuously monitor emerging platforms and best practices to ensure our digital marketing strategy remains innovative and competitive.
- Create and Edit Marketing Materials: Develop, edit, and publish marketing materials, publications, emails, website content, and social media content.
- Communicate Project Plans and Status: Effectively communicate project plans, status, and issues to collaborators.
- Source Educational Initiatives: Identify and attend educational initiatives to increase company e-commerce understanding and knowledge base.
- Track eComm Metrics: Monitor and analyze e-commerce metrics to understand and manage campaign performance.
- Compile and Analyze Data: Continuously compile and analyze data on marketing initiatives and general site statistics.
- Present Monthly Trends: Report monthly trends to management.
- Collaborate on Content Strategy: Work with cross-functional teams to develop and implement a content strategy.
- Create Engaging Content: Develop high-quality content for partners and enterprises.
- Review and Present Opportunities: Review and present opportunities to management.
- Knowledge of Digital Media Platforms: Proficiency in web design, SEO, email marketing, social media, and other digital media platforms.
- Proficiency in Adwords, Meta, Microsoft Office Suite, and Canva: Strong skills in Adwords, Meta, Microsoft Office Suite (Word, Excel, PowerPoint), and Canva.
- Ability to Coordinate Multiple Projects: Ability to coordinate multiple projects simultaneously and meet deadlines.
- Proficiency with Social CRM Platforms and Analytics: Proficiency with Social CRM platforms and analytics tools.
- Strong Organizational and Analytical Skills: Strong organizational, time management, and analytical skills.
- Ability to Multitask and Prioritize: Ability to multitask and prioritize projects within clear deadlines.
- Autonomy and Critical Thinking: Ability to work autonomously and think critically.
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