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Digital Engagement Strategist

2 months ago

Middletown, United States MosesWeitzman Health System Full time
Job Title: Social Engagement Manager

Moses/Weitzman Health System is seeking a highly skilled Digital Engagement Strategist to join our team. As a key member of our digital marketing team, you will be responsible for developing and implementing digital marketing campaigns across all platforms, driving engagement and growth, and advancing our social listening strategy.

Key Responsibilities:
  • Develop and execute digital marketing strategies to engage our audience and drive growth
  • Create and curate high-quality content that resonates with our audience
  • Manage and maintain our digital presence across all platforms
  • Monitor and analyze digital metrics to optimize our campaigns
  • Collaborate with cross-functional teams to integrate digital marketing into our overall marketing strategy
  • Stay up-to-date with industry trends and best practices in digital marketing
Requirements:
  • Bachelor's degree in Marketing, Communications, or related field
  • 5-7 years of experience in digital marketing or digital media
  • Proficiency in digital marketing tracking platforms (e.g. Sprout Social, Hootsuite)
  • Strong understanding of digital marketing analytics and metrics
  • Excellent written and verbal communication skills
  • Ability to work independently and as part of a team
Preferred Qualifications:
  • Experience working in healthcare or a related field
  • Proficiency in Adobe Creative Suite, WordPress, and/or HTML
  • Experience with digital marketing listening and analytics tools
About Moses/Weitzman Health System:

Moses/Weitzman Health System is a leading healthcare provider dedicated to delivering high-quality patient care and innovative healthcare solutions. We are committed to fostering a culture of excellence, compassion, and teamwork.