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Brand Marketing Manager

2 months ago

Middletown, United States BlueScope Coated Products Full time
Job DescriptionJob DescriptionCompany Description

For over 100 years, BlueScope continues to build on our reputation of quality brands and products, leading technology and a customer-first spirit. Through our global brands, we are one of the largest manufacturers of building solutions in the world. Our diverse, bright and inspired workforce is committed to bettering the communities we serve through breakthrough thinking and innovations. Your goals, ideas and perspective can help shape our future – we look forward to hearing them 

Job Description

Are you a conventional-thinking, box-checking, risk averse performer, predisposed to the predictable, with a flair for the mundane?  Do you get excited by ‘the tried and true’ and is ‘the comfort zone’ your happy place?  Then read no further.  You won’t be a good fit. 

We’re looking for someone who is inspired by the impossible, motivated by the naysayers, someone who sees adversity as opportunity, and who looks negativity in the eye and say’s “not on my watch”  Someone who wants to take ownership of both the success and the setbacks in the long-term journey of brand-building.  Someone with a clear vision, who has the confidence, the creativity, the conviction, and the commitment necessary to build a brand for the future. 

We’re BlueScope Coated Products and we’re looking for a Brand Marketing Manager.  

As the Brand Marketing Manager at BlueScope Coated Products, this pivotal role involves developing and implementing brand strategies, steering brand growth and expansion, and ensuring the achievement of short and long-term brand business objectives. Reporting directly to the Senior Marketing Manager, you will identify research needs, execute studies, and analyze data to uncover opportunities. Staying abreast of market trends and competition, you will establish and manage brand budgets, define communication strategies across various media, and take ownership of crafting the brand narrative. You will also need a proven ability to work cross-functionally, manage brands across multiple markets, and execute creative marketing programs. Your role as the bridge between strategic vision and brand execution is critical making you a key contributor to BCP’s overall marketing success.  

  • Develop innovative programs to implement marketing plan for BCP and branded products while developing tools and mechanism to track performance as well as make necessary adjustments to achieve market acceptance.
  • Lead creative development in digital, media, B2B and general communication strategy to build brand awareness and product of choice.  
  • Work with market and sales research to identify trends, customer needs and competitive landscape to guide overall brand enhancements, development, and pricing strategies. 
  • Work closely with cross-functional teams to ensure alignment with go-to-market strategy and customer support. 
  • Participate in trade shows, customer visits and marketing activities to promote and support branded products in the market. 
     
Qualifications

Minimum:

  • Bachelor of Marketing 
  • 5 years of relevant Brand Manager or Product Manager experience
  • Proven ability to develop brand and marketing strategies, and communicate recommendations to executives
  • Experience in identifying target audience and devising effective marketing campaigns
  • Data drive thinking and an affinity for numbers
  • Strong analytical skills partnered with a creative mind
  • Outstanding communication skills
  • Up-to-date with latest marketing brand trends and best practices

Preferred:

  • Bachelor’s degree in Business or Marketing
  • Experience in the metal buildings industry with a major brand/company ideal
     


Additional Information

The preceding job responsibilities and tasks were designed to indicate the general nature and level of work performed by associates in this job.  It is not designed to contain or be interpreted as a comprehensive inventory of all job duties and responsibilities required of associates assigned to this job.  Associates may be required to perform other duties as assigned.  Additional job competencies, individual goals, and performance measurements are set at the department level.

The benefits are just as rewarding as the work at BlueScope.  To support our goal, we offer a total compensation plan and an outstanding benefits package that includes health insurance, life insurance, short and long term disability, paid time off, and retirement. 

EEO Employer/M/F/Disabled/Protected Veteran

BlueScope is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status, as a protected veteran, among other things, or status as a qualified individual with disability. 

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