Visual Identity Specialist

1 month ago

Blacksburg, Virginia, United States Commonwealth of Virginia Full time

About the Role

The Commonwealth of Virginia is seeking a highly skilled Creative Services Manager to join our team. As a key member of our communications team, you will play a pivotal role in shaping and delivering a range of digital and print materials that effectively convey the significance and reach of our institution's land-grant mission.

Key Responsibilities

  • Develop and implement a comprehensive visual identity strategy that aligns with the Commonwealth's brand standards.
  • Design and produce high-quality digital and print materials, including newsletters, magazines, ads, fliers, brochures, signage, marketing materials, graphics, and infographics.
  • Manage all creative services projects from conception to completion, ensuring a consistently fresh and distinctive visual identity.
  • Collaborate with cross-functional teams to develop and implement marketing campaigns that drive engagement and support for our programs.
  • Stay up-to-date on industry trends and best practices, and apply this knowledge to inform and drive creative vision.
  • Exercise top-quality professional judgment in a demanding, high-volume environment, and provide solutions that align with objectives and deliver projects on time and within budget.

Requirements

  • Master's degree in design or related field, or a combination of bachelor's degree and extensive, applicable experience.
  • Experience and expertise in both print and digital design.
  • Expertise with Adobe Creative Suite software, including Photoshop, Illustrator, InDesign, and Acrobat.
  • Extensive print and digital design portfolio that demonstrates creativity and innovation.
  • Demonstrated experience in successfully managing an aggressive schedule of print and digital communications.
  • Experience working within a brand.
  • Significant experience in layout for digital and print with proven graphic design skills.
  • Extensive knowledge of printing, prepress, and the graphic arts.
  • Experience creating unique, aesthetic elements that can translate across different media, as well as the ability to create icons, logos, and vector art elements.
  • Deep knowledge of design, typography, color theory, composition, user experience, and experience design in all work.
  • Ability to move seamlessly between multiple projects with competing deadlines.

Preferred Qualifications

  • Experience in Adobe After Effects.
  • Experience working with content management systems.
  • Experience shooting and editing video.
  • Experience in photography and studio lighting.
  • Experience creating templates in Canvas.
  • Experience in higher education.
  • Familiarity with Virginia Tech brand, Virginia Tech style guide, and AP Style.

About the Commonwealth of Virginia

The Commonwealth of Virginia is a comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world. We are dedicated to knowledge, discovery, and creativity, and we offer more than 280 majors to a diverse enrollment of over 36,000 undergraduate, graduate, and professional students. We have a significant presence across Virginia, including the Virginia Tech Carilion School of Medicine in Roanoke, and numerous research and outreach sites throughout the state.

We are an equal opportunity employer and welcome applications from diverse candidates. If you are an individual with a disability and desire an accommodation, please contact Tom Soladay at during regular business hours at least 10 business days prior to the event.

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