VP of Marketing and Merchandising

1 week ago

Lynchburg VA USA, United States Search Solution Group Full time
Job Overview

Search Solution Group is seeking a seasoned marketing and merchandising professional to join our client, a leading designer and manufacturer of high-quality leather goods in Lynchburg, VA. This role is crucial for developing and executing integrated strategies aimed at growing revenue, enhancing brand visibility, and aligning product development with market trends.

Key Responsibilities:
  • Develop and implement comprehensive marketing and merchandising strategies to drive revenue growth and maximize brand exposure.
  • Lead and mentor marketing and merchandising teams, providing clear direction and support to achieve departmental and company goals.
  • Collaborate with senior leadership and sales divisions to ensure alignment between marketing initiatives and merchandising activities that drive revenue.
  • Oversee brand consistency across all channels and manage the execution of brand strategies in marketing and merchandising efforts.
  • Manage IT resources related to marketing and merchandising, ensuring smooth integration of technology into campaigns.
  • Identify and forecast color trends and style directions to influence product offerings and shape marketing campaigns.
  • Lead product selection and planning efforts to drive consumer engagement and enhance brand visibility.
  • Conduct market research and analyze sales data to evaluate performance and adjust strategies for optimal results.
  • Manage budgets for marketing and merchandising, ensuring resource allocation aligns with financial targets.
  • Negotiate and manage relationships with external partners such as advertising agencies, PR firms, and consultants to support brand growth and marketing efforts.
Requirements:
  • Education: Bachelor's degree in Marketing, Business, Merchandising, or a related field. MBA preferred.
  • Experience: Minimum of 8-10 years of experience in marketing and merchandising, preferably within a consumer goods industry.
  • Skills:
    • Proven ability to lead marketing and merchandising teams.
    • Strong analytical skills and experience using sales data to shape strategy.
    • Expertise in branding, product development, and consumer engagement.
    • Exceptional communication and leadership skills.
  • Certifications: Relevant certifications in marketing or merchandising would be a plus.
  • Knowledge: In-depth understanding of market trends, consumer behavior, and the leather goods industry.
Key Competencies:
  • Leadership: Strong ability to guide and mentor teams, driving alignment across departments.
  • Analytical Thinking: Ability to evaluate market data and sales performance to shape strategies.
  • Innovation: Proven track record of introducing new ideas and approaches to product development and marketing.
  • Collaboration: Strong interpersonal skills with the ability to work cross-functionally with other departments and external partners.
Additional Information:
  • Work Environment: Based in Lynchburg, VA, this position may require occasional travel to company events or partner meetings.
  • Reporting Structure: Reports to the CEO and works closely with senior leadership and sales teams.
  • Compensation and Benefits: Competitive salary, health insurance, 401(k), and opportunities for professional development.

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