VP of Marketing and Merchandising

2 days ago


Lynchburg, Virginia, United States Search Solution Group Full time
Job Overview:

Search Solution Group is seeking a seasoned marketing and merchandising professional to lead our client's efforts in Lynchburg, VA. As a key member of the senior leadership team, you will be responsible for developing and executing integrated marketing and merchandising strategies to drive revenue growth and enhance brand visibility.

Key Responsibilities:
  • Develop and implement comprehensive marketing and merchandising plans to maximize brand exposure and drive sales.
  • Lead and mentor marketing and merchandising teams, providing strategic direction and support to achieve departmental and company goals.
  • Collaborate with senior leadership and sales divisions to ensure alignment between marketing initiatives and merchandising activities that drive revenue.
  • Oversee brand consistency across all channels and manage the execution of brand strategies in marketing and merchandising efforts.
  • Manage IT resources related to marketing and merchandising, ensuring seamless integration of technology into campaigns.
  • Identify and forecast color trends and style directions to influence product offerings and shape marketing campaigns.
  • Lead product selection and planning efforts to drive consumer engagement and enhance brand visibility.
  • Conduct market research and analyze sales data to evaluate performance and adjust strategies for optimal results.
  • Manage budgets for marketing and merchandising, ensuring resource allocation aligns with financial targets.
  • Negotiate and manage relationships with external partners such as advertising agencies, PR firms, and consultants to support brand growth and marketing efforts.
Requirements:
  • Bachelor's degree in Marketing, Business, Merchandising, or a related field. MBA preferred.
  • Minimum of 8-10 years of experience in marketing and merchandising, preferably within a consumer goods industry.
  • Proven ability to lead marketing and merchandising teams.
  • Strong analytical skills and experience using sales data to shape strategy.
  • Expertise in branding, product development, and consumer engagement.
  • Exceptional communication and leadership skills.
Additional Information:

Based in Lynchburg, VA, this position may require occasional travel to company events or partner meetings. Reports to the CEO and works closely with senior leadership and sales teams. Competitive salary, health insurance, 401(k), and opportunities for professional development.



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