Content Strategist

4 weeks ago

Santa Barbara, California, United States PayJunction Full time
Job Title: Content Manager

We are seeking a highly skilled Content Manager to join our team at PayJunction. As a Content Manager, you will be responsible for developing and executing a comprehensive content strategy that enhances our brand visibility, engages our target audience, and supports our marketing efforts.

Key Responsibilities:
  • Develop and refine our content strategy, aligning with our marketing objectives and target audience personas.
  • Lead the creation of high-quality content across various channels and formats, including blog posts, whitepapers, case studies, videos, webinars, and social media posts.
  • Manage the distribution and collaborate with our marketing team on promoting content across various channels, including our website, social media, email, etc.
  • Monitor the performance of content initiatives using relevant metrics and analytics tools, and continuously optimize content strategies based on insights to improve engagement, conversion rates, and overall effectiveness.
  • Ensure alignment of content with our brand voice, messaging guidelines, and overall brand strategy, and maintain consistency in messaging across all content touchpoints.
  • Collaborate closely with internal teams, including marketing, product, sales, and customer success, to ensure content supports our overall business objectives and aligns with cross-functional initiatives.
  • Establish content governance standards and processes to ensure consistency, quality, and compliance with legal and regulatory requirements, and maintain an organized content repository for easy access and reference.
  • Work to position our company and its executives as thought leaders in the industry through thought-provoking content, industry insights, and participation in relevant events, webinars, and speaking engagements.
  • Stay informed about industry trends, content marketing best practices, and emerging technologies, and continuously seek opportunities for professional growth and skill development to enhance content marketing effectiveness.
Requirements:
  • 3-5 years of experience in content marketing or related roles at a B2B company.
  • Over 3 years of experience in the payments industry, with an understanding of ISVs/developers and merchants.
  • Experience working on small marketing teams with under 10 members, demonstrating the ability to work as an independent contributor.
  • Degree in Marketing, Business, or related field, or equivalent professional experience.
  • Strong experience in the following areas: content strategy and planning, content creation and management, SEO best practices, content marketing, digital media trends, project management, and collaboration.
  • Familiarity with Content Management Systems (CMS) for managing and updating web content.
  • Knowledge of SEO best practices and familiarity with tools (e.g., SEMRush, Moz, Google Analytics, Google Search Console).
  • Experience with email marketing tools and platforms (e.g., HubSpot, MailChimp) for creating and analyzing campaigns.
  • Familiarity with marketing automation tools (e.g., Marketo, HubSpot Marketing Automation, Pardot) for automating marketing workflows.
  • Knowledge of social media management tools (e.g., Hootsuite, Buffer, Sprout Social) for scheduling posts and analyzing performance.
  • Basic understanding of graphic design principles and tools (e.g., Adobe Suite, Figma) for creating visually appealing content.
  • Ability to analyze content performance metrics and interpret data to measure content effectiveness and optimize strategy.
About PayJunction:

Founded in 2000 by three UCSB graduates, PayJunction has grown from a bootstrapped startup to a recognized and respected leader in the payments industry. PayJunction processes more than $12 billion dollars annually for thousands of businesses with solutions that make it easy to accept credit and debit card payments in-store, online, and on-the-go.

We foster a collaborative work environment, where creative ideas are welcomed, teams are inspired, and success is celebrated. PayJunction is a place where you can find experienced mentors and supportive friends who are committed to your growth.

Total Rewards Benefits:
  • Health, dental, and vision paid 100% by company for you and your dependents.
  • 401k with 6% match.
  • FSA and Dependent Care FSA.
  • Long-term & short-term disability coverage for you paid 100% by company.
  • 8 paid company holidays per year.
  • 2 paid floating holidays per year.
  • 1 paid volunteer day per year.
  • Paid Time Off.
  • Annual learning stipend.
  • Home office equipment stipend.
  • Quarterly “fun budgets” for team bonding events.
  • Opportunity to be part of a company that is changing a whole industry.
  • Opportunity for growth within the company.
  • Opportunity for remote, in-office, or hybrid work.
Office Environment:
  • The opportunity to choose the work environment that best suits you - remote, in-office, or hybrid.
  • All remote & hybrid team members can enjoy:
    • Company-provided equipment for your home office.
    • An equipment allowance for home office essentials.
    • Free instructor-led yoga classes via Zoom.
    • The opportunity to work at one of Glassdoor's Top 30 Best Places to Work in the US, 2020.
  • Those who choose to come into the office can look forward to:
    • Bright and open offices in downtown Santa Barbara.
    • Stocked snack kitchens.
    • Collaborative work spaces with Herman Miller chairs, height-adjustable desks, and a large 32-inch monitors.
    • Dog-friendly office.
Company Values:
  • Build the Dream.
  • Put People First.
  • Value Long Term Relationships Over Short Term Profit.
  • Make it Simple.
  • Be Data Driven.
  • Own It.

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