Senior Brand Strategist

2 days ago

Westborough, Massachusetts, United States cumberlandfarmsinc Full time

Overview

Cumberland Farms Inc. is a leading convenience retailer committed to delivering exceptional results and driving brand growth.

Estimated Salary: $120,000 - $180,000 per year

Job Description:

The Senior Brand Strategist plays a pivotal role in shaping the overall brand strategy of Cumberland Farms Inc. This leadership position requires a dynamic and strategic thinker with a deep understanding of branding, marketing, and consumer behavior.

Key Responsibilities:

  • Develop and execute a comprehensive brand strategy that aligns with company goals and objectives.
  • Define and refine the brand's unique value proposition, ensuring it resonates with the target audience and distinguishes the brand from competitors.
  • Oversee the development and maintenance of the brand's visual and verbal identity, including logos, color schemes, messaging, and tone of voice.
  • Lead the creation of integrated marketing campaigns that effectively communicate the brand's message and drive brand awareness and engagement.
  • Monitor and manage brand equity, tracking brand health metrics and implementing strategies to enhance brand perception and loyalty.
  • Build and manage a high-performing brand team, providing guidance, mentorship, and clear direction to achieve brand objectives.

Required Skills and Qualifications:

The ideal candidate will have a Bachelor's degree in advertising, brand management, or related field, with 10+ years of experience in brand management, advertising, brand marketing, or related fields.

Benefits:

  • Competitive salary range: $120,000 - $180,000 per year
  • Work today, get paid tomorrow through earned wage access program
  • Paid Time Off
  • Medical/Health/Dental Coverage
  • 401K with Company Match
  • Team Member Discounts
  • Tuition Reimbursement
  • Employee Assistance Program
  • Health Savings Account
  • Company Spirit Days
  • Employee recognition and awards

Working Relationships:

Collaborate closely with marketing, advertising, PR, communications, merchandising, FP&A, fuel, store operations, and other support divisions to execute brand strategies at a high level.

Physical Requirements:

Ability to maneuver and regularly lift and or move up to 10 pounds.

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