Senior Marketing Analyst, Web and Experimentation Specialist
2 weeks ago
Klaviyo is seeking a highly skilled Senior Marketing Analyst to join our team. As a key member of our marketing organization, you will play a critical role in optimizing our website and campaigns to improve conversion rates and user journeys.
Key Responsibilities- Partner with the web team to execute and track web experiments that optimize user experience and conversions
- Analyze on-site behavior from marketing channels to assess performance and identify optimization opportunities
- Leverage data visualization tools to build performance monitoring dashboards that enable Marketing functional teams to self-serve insights and analytics
- Work with the web, campaign, and paid digital teams to ensure marketing initiatives align with site optimizations
- Create and maintain dashboards that enable marketing teams to access insights and analytics
- Collaborate with the Business Intelligence team in the maintenance and integrity of data models for ongoing reporting
- Report insights and performance metrics to the web team and key stakeholders
- Stay updated on industry trends and best practices in marketing analytics
- Bachelor's or Master's degree in data analytics, marketing analytics, economics, statistics, or a related field
- 3+ years of experience in marketing analytics, ideally in a B2B SaaS environment (or 2+ years with an advanced degree)
- Proficient in GA/GA4, Optimizely, SQL, and data visualization tools like Tableau and ThoughtSpot
- Strong analytical skills with the ability to turn data into actionable insights
- Excellent communicator, able to present findings to both technical and non-technical audiences
- Effective project manager with the ability to prioritize and manage multiple projects
Klaviyo is a leading marketing automation platform that empowers creators to own their destiny by making first-party data accessible and actionable like never before. We're committed to a policy of equal opportunity and non-discrimination, and we're proud to be a diverse and inclusive workplace.
We offer a competitive salary range of $92,000-$138,000 USD, as well as a comprehensive benefits package, including medical, dental, and vision coverage, health savings accounts, flexible spending accounts, 401(k), flexible paid time off, and company-paid holidays.
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