Strategic Marketing Director

6 days ago


Escondido, California, United States Emerging Blue Jobs Full time

Job Overview

We are seeking a talented and driven Strategic Marketing Director to join Emerging Blue Jobs in Apex, North Carolina. This role is perfect for a passionate marketer with omni-channel experience, who excels in both strategy and execution, and thrives in a fast-paced environment.

About the Role

This is a hybrid (3 days per week in office) position that offers an exciting opportunity to work with our team. As a Strategic Marketing Director, you will be responsible for building and executing comprehensive marketing strategies and plans to enhance brand visibility and drive business growth.

Key Responsibilities:

  • Develop and execute comprehensive marketing strategies and plans to enhance brand visibility and drive business growth
  • Oversee the creation and management of marketing calendars in alignment with business goals, product launches, and seasonal trends
  • Work closely with the creative team to ensure branding consistency across all channels and marketing assets
  • Collaborate with e-commerce and wholesale teams to ensure marketing initiatives are optimized for each channel and drive performance
  • Lead the planning, coordination, and execution of photoshoots, ensuring assets are developed for relevant marketing channels
  • Manage marketing initiatives across multiple channels, including digital, retail, wholesale, and social media, ensuring a cohesive brand experience
  • Work alongside internal teams to align on marketing strategies, content creation, and asset development
  • E-commerce Strategy: Develop and communicate a comprehensive e-commerce strategy, setting clear goals and objectives for our digital retail operation
  • Email Marketing: Oversee email marketing efforts, including strategy, campaign management, automation, and analytics to drive customer acquisition, retention, and sales
  • Paid Advertising: Lead paid advertising strategies across various platforms, optimizing campaigns to maximize reach, ROI, and brand visibility
  • SEO and SEM: Work on search engine optimization and search engine marketing strategies to enhance the visibility of our products and website in search engine results
  • Content Strategy: Develop and implement content strategies for the website and social media to engage and inform our audience effectively
  • Promotional Calendar: Create and manage a promotional calendar to coordinate marketing efforts, align campaigns with key events and seasons, and optimize sales and customer engagement
  • Budget Management: Manage the budget for e-commerce and digital marketing, allocating resources wisely to ensure strong financial performance
  • Team Leadership: Lead and guide the e-commerce and digital marketing teams, fostering collaboration and a positive work environment
  • Collaboration: Collaborate closely with the technology department to keep our e-commerce platform up-to-date, with the brand team for consistent messaging, and with the design and content teams to ensure a cohesive digital presence

Qualifications:

  • Proven experience in omni-channel marketing, branding, and campaign management
  • Strong experience in working with creative teams to develop marketing assets
  • Familiarity with e-commerce, wholesale, and retail marketing
  • Experience planning and executing photoshoots
  • Excellent project management skills with the ability to manage multiple tasks simultaneously
  • Bachelor's degree in marketing, communications, advertising, or a related field

Compensation Package:

The estimated salary for this role is $80,000 - $100,000 per year, depending on experience and qualifications.



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