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Product Marketing Manager

1 month ago

Washington DC USA, United States International Baccalaureate Full time
Job Title: Product Marketing Manager

The International Baccalaureate is seeking a highly skilled Product Marketing Manager to join our team. As a key member of our marketing team, you will be responsible for creating demand for our key products and services by developing and implementing marketing strategies and product launches.

Key Responsibilities:
  • Develop compelling product positioning and messaging that differentiates our products from competitors.
  • Collaborate with cross-functional teams to develop and execute go-to-market strategies for new product launches.
  • Create marketing collateral, including sales presentations, product sheets, case studies, and whitepapers.
  • Enable the sales team by providing them with the necessary tools and resources to effectively sell the product.
  • Lead the planning and execution of product launches, coordinating activities across various teams.
  • Monitor market trends, competitor activities, and customer feedback to identify opportunities and threats.
  • Collaborate with cross-functional teams, including product management, sales, marketing, and executive leadership.
  • Define key performance indicators (KPIs) to measure the success of marketing campaigns and product launches.
Requirements:
  • Relevant Bachelor's degree.
  • Proven experience as a Product Marketing Manager or equivalent.
  • Creative mindset to generate novel GTM strategies and launches.
  • Strong understanding of market research, product marketing, and best practices.
  • Knowledge of tracking and analytics tools.
  • Excellent project management and organizational skills.

The IB is an equal opportunity employer. We provide employment opportunities to employees and applicants for employment without regard to race, color, religion, sex, pregnancy, ethnicity, national origin, age, physical or mental disability, marital status, sexual orientation, gender identity, genetic status, or status in any group protected by federal, state, or local laws.