Marketing Communications Specialist

4 weeks ago

Snell VA USA, United States TEPHRA Full time
Marketing Communications Role

The Marketing Communications role at TEPHRA will play a crucial part in enhancing and supporting the Aramark brand at Spotsylvania County Public Schools. This position will assist in the development and execution of the annual marketing plan, focusing on internal communications to inform, engage, and educate employees while building advocacy for the company and brand.

The Marketing Communications position will also be responsible for external communications with clients, community constituents, and stakeholders in accordance with the education strategy of Spotsylvania County Public Schools.

This role requires collaboration with the Regional Marketing Director and cross-functional team members, operations, vendors, partners, and local agencies.

Key Responsibilities
  • Employee Communications

Support Spotsylvania County Public Schools in planning, development, and execution of all written communications and videos.

Develop, refine, execute, and oversee content development for all existing vehicles for internal communications, including monthly messages, employee communication, email protocols, and workload improvement initiatives.

Develop key communications, presentations, and scripting/presentation notes.

Oversee content and implementation of business unit meetings, videoconferences, and events.

  • Communications Plan/Strategy

Develop and manage a comprehensive client/constituent communications plan to include newsletters, monthly-joint-review templates, annual review template, and process.

This includes distribution, tracking, and measurement.

  • Success Stories/Best Practices

Work closely with Aramark Spotsylvania County Public Schools functional leaders and area managers to set up a process to systematically and periodically capture best practices, successes, innovative programs, and other efforts to generate awareness and advocacy for Aramark & Spotsylvania County Public Schools in the marketplace.

Develop plans to share these through client communication tools (newsletters and MJRs) and via other channels such as social media and website.

  • Relationship Development and Support

Collaborate with senior Spotsylvania County Public Schools leadership in the documentation of Aramark success stories and achievements for retention efforts.

Provide strategic direction for driving client advocacy that aligns with our value proposition.

Work in collaboration with the sector and local community engagement team to develop plans for additional advocacy.

Support development of Spotsylvania County Public Schools case studies, client/key constituent testimonials, best practices, innovation stories, and other information in support of the communications plan.

  • Field Communications Tools/Templates

Develop, implement, and continuously improve operator communications templates to use with clients, client constituents, and campus/district communities.

Ensure the alignment of the tools with sector messaging and enterprise brand standards.

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