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Communications and Marketing Coordinator

2 months ago

Lufkin, Texas, United States Catholic Health Initiatives Full time

Overview

Catholic Health Initiatives is dedicated to delivering exceptional healthcare services while prioritizing community well-being. Our organization is committed to providing comprehensive patient care and support, ensuring that we meet the diverse needs of our communities.

Key Responsibilities

The Communications and Marketing Coordinator will play a pivotal role in enhancing our outreach and engagement efforts. Responsibilities include:

1. Overseeing the planning and execution of various promotional events and initiatives.

2. Managing and curating content for social media platforms to foster community interaction.

3. Administering electronic display boards to ensure timely and relevant information dissemination.

4. Coordinating the procurement and management of promotional materials for marketing activities.

5. Leading the organization of signature events, including community luncheons and health awareness campaigns.

6. Engaging in media relations and crisis communication strategies to uphold the organization's reputation.

7. Serving as the primary writer for internal communications, including newsletters and updates for staff and stakeholders.

8. Assisting in the development of advertising strategies across various platforms, including digital and print media.

9. Supporting the maintenance and enhancement of the organization's online presence through website management.

10. Utilizing marketing automation tools to streamline lead generation and customer relationship management efforts.

11. Ensuring brand consistency across all communication channels and marketing materials.

12. Collaborating with department leaders to create targeted marketing strategies for specific health programs.

13. Conducting research and organizing media stories to promote the organization's initiatives.

14. Producing written content for executive leadership to communicate organizational goals and achievements.

15. Managing project timelines and ensuring the timely delivery of publications and communications.

16. Demonstrating a commitment to professional development and adherence to organizational policies and ethical standards.

Qualifications

Required Education and Experience:

- Bachelor's Degree in Marketing, Communications, Journalism, or a related field.

- A minimum of five years of experience in a management role within a comparable organization.

Preferred Skills:

- Strong writing and digital marketing expertise.

Essential Knowledge, Skills, and Abilities:

- Exceptional communication skills, both verbal and written, with a focus on relationship building.

- Comprehensive understanding of marketing strategies and tools, with a proven track record in implementing effective plans.

- Proficiency in digital media and its application in supporting marketing objectives.

- Strong organizational abilities, capable of managing multiple projects in a dynamic environment.

- Ability to navigate a matrixed organizational structure and prioritize effectively.

Note:

The responsibilities outlined above are intended to provide a general overview of the role and are not exhaustive. Additional duties may be assigned as necessary to meet organizational needs.

Compensation:

Competitive hourly rate based on experience and qualifications.

Catholic Health Initiatives is an equal opportunity employer, committed to fostering an inclusive workplace.