Digital Marketing Strategist

2 weeks ago

Austin, Texas, United States McGarrah Jessee Full time
Job Title: Performance Marketing Manager

McGarrah Jessee is seeking a highly skilled Performance Marketing Manager to join our team. As a key member of our media department, you will be responsible for developing and executing digital marketing strategies that drive measurable results.

Key Responsibilities:
  • Develop and implement performance marketing strategies across multiple channels, including paid search, display, e-comm, paid social, and emerging platforms.
  • Manage and optimize performance marketing campaigns, leveraging data to inform decisions and drive campaign effectiveness.
  • Collaborate with the analytics team to compile weekly performance reports and provide insights to stakeholders.
  • Utilize analytics tools to track, measure, and report on key performance indicators.
  • Develop strong vendor partnerships and provide written POV's.
  • Act as a mentor for professional growth within the media team.
Requirements:
  • 5+ years of experience in digital marketing and online media planning/buying across various channels.
  • Large-scale paid search management experience required ($5M+ annual budget management).
  • Strong experience in running Google channels and understanding best practices to deliver growth across Search, Performance Max, Shopping, UAC.
  • Experience with Apple Search, Retail Media Networks, and Affiliates is a plus.
  • Familiarity with web analytics tools, such as Adobe Analytics, Placer.ai, and Google Analytics.
  • Familiarity with media software, planning tools, and research platforms, reporting, and optimization tools.
What We Offer:

McGarrah Jessee offers a dynamic and collaborative work environment, with opportunities for professional growth and development. If you are a motivated and proactive individual with a passion for digital marketing, we encourage you to apply for this exciting opportunity.

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