Supervisor, Local Media Planning Strategist

1 week ago


Dallas Texas, United States PMX Full time
Job Summary

The role of Supervisor, Local Media Planning Strategist is to oversee the day-to-day management of local media planning and strategy functions, including budget control and media activity flow. This position will support a team in the development, execution, and stewardship of local media plans for assigned business units.

Key Responsibilities
  • Contribute to the development of and execute local media planning strategies for assigned business units
  • Evaluate and assess media performance to determine the extent to which original media objectives and strategies were accomplished
  • Research, interpret, and evaluate available marketing and research data to develop media objectives and local media plans
  • Communicate and present to top management and clients on media planning strategies and performance
  • Oversee the implementation and execution of media plans, including ideation, budgeting, scheduling, and establishing benchmarks for control
  • Maintain accurate budget control and flow of media activity and update clients on a consistent basis
  • Approve media authorizations prepared by team per approved plans/project requests
  • Accountable for accuracy and media intelligence
  • Supervise and motivate direct reports
  • Coordinate and communicate across inter-agency partnerships and internal resources/teams
  • Manage the process and procedure for client setup, billing, and all administrative functions
  • Resource for others to resolve complex questions/problems
  • May perform other responsibilities as deemed necessary by management
  • Advocate for multicultural and diversity inclusion throughout tactical plans


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