Product Marketing Associate

2 days ago

Chicago, Illinois, United States Showpad Full time
Job Title: Associate Product Marketing Manager

At Showpad, we're seeking an Associate Product Marketing Manager to play a crucial role in shaping our product positioning and differentiation in the market. This individual will possess a thorough understanding of our products, market, customers, competitors, partners, and services, and the value they deliver.

Key Responsibilities:
  • Oversee the voice of the customer, competitive and market intelligence, tracking trends and developments in the enablement space, adjacent markets, and the broader marketing and sales tech landscape.
  • Monitor and analyze market trends and competitive offerings, distilling these inputs into actionable insights and concrete product improvement ideas to drive product strategy and inform the product team about solution gaps and differentiators.
  • Develop and refine ICP (Ideal Customer Profile) messaging and differentiation.
  • Develop value-oriented materials for each of our solution offerings and enable GTM teams on how to use them effectively.
  • Partner with our Product Marketing team on product releases, as well as our enablement team to ensure effective GTM enablement.
  • Help drive awareness of Showpad offerings, and expand analysts' understanding of our company strategy, product vision, solution capabilities, customer focus, and partner ecosystem.
  • Help execute on Forrester Waves, Gartner Magic Quadrants, and IDC Market Scapes.
  • Contribute to the positioning for the company and our vision for the market.
Requirements:
  • A team player that excels at cross-functional collaboration and leadership.
  • Experience in product marketing, with a proven track record of understanding technology and converting technical features and functionality into business/solution value.
  • Experience in developing, testing, and refining company and product messaging and positioning.
  • Experience with creating company/product 1-sheeters, battlecards, and sales collateral and collaborating with revenue enablement.
  • Familiarity in executing Forrester Waves and Gartner Magic Quadrants, with a proven track record of success.
  • Strong project management skills, enabling the execution of multiple projects simultaneously and keeping stakeholders informed, with attention to detail.
  • Excellent interpersonal and communication skills-verbal, written, and presentation.
  • Strong critical thinking and analytical skills to convert data into insights and communicate them with the broader Showpad GTM, product, and executive teams.
About Showpad:

Showpad is the world's leading Enablement Operating System (eOSTM). We align Sales and Marketing teams around impactful content and measurable engagement, enabling sellers to build unique buying experiences and continuously improve conversion rates. Sellers close more deals - faster - with Showpad.

We welcome every voice and are committed to building a truly inclusive environment where your differences are not just welcomed, they are celebrated. We're building a best-in-class experience for our employees and are always identifying opportunities to encourage our team to be their authentic selves.

We are committed to creating a diverse and inclusive organization and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other dimensions of identity.

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