Director of Strategic Product Development

3 weeks ago


Milwaukee, Wisconsin, United States Northwestern Mutual Careers Full time
Product Promotion Strategy and Execution

In this critical role, you will drive the development and execution of product promotion strategies to support the marketing of Northwestern Mutual's suite of risk products. With a strong focus on sales growth, you will work closely with cross-functional teams to define fact bases for product value, identify key concepts to impact field conviction, and develop innovative content to educate the field on the competitiveness of our products.

You will be responsible for planning and implementing promotional strategies to maximize product conviction, partnering with the Risk Product, Planning, Wealth, and Sophisticated Planning Strategies (SPS) teams to ensure alignment with business objectives. Your ability to communicate complex ideas effectively and drive results through data intelligence will be crucial in this role.

Key Responsibilities:
  • Develop and execute promotions plans to support the marketing of Northwestern Mutual's risk products
  • Partner with cross-functional teams to define fact bases for product value and identify key concepts to impact field conviction
  • Create innovative content to educate the field on the competitiveness of our products
  • Evaluate effectiveness of promotion plans through sales and response analysis; adjust strategies to drive optimal outcomes
Requirements:
  • Bachelor's degree in sales, marketing/communications, business, or related field
  • Minimum 7 years of proven experience in professional sales, marketing, or communications settings, with financial planning industry and insurance industry experience required
  • Experience working with sales teams to drive results
  • Business acumen, including ability to understand business operations and drive positive outcomes
  • Results-driven focus with ability to use data intelligence to influence decisions and refine strategies
  • Organization skills, including ability to manage multiple complex projects in fast-paced environment
  • Critical thinking and problem-solving skills, with ability to generate excitement with new project ideas and programs that keep customers at center focus
Compensation:

The estimated salary range for this position is $90,930 - $168,870, based on factors such as location, experience, and qualifications. Compensation decisions are dependent on individual circumstances, and may vary based on geographic-specific salary structures.

We offer comprehensive benefits, flexible work schedules, and a commitment to diversity and inclusion. If you are passionate about driving sales growth and developing innovative product promotion strategies, we encourage you to apply for this exciting opportunity.


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