Strategic Marketing Director

3 weeks ago


Milwaukee, Wisconsin, United States Phoenix Products LLC Full time

Job Overview

Phoenix Products LLC is seeking a highly motivated and experienced Strategic Marketing Director to join our team. As a key member of our marketing department, you will be responsible for developing and executing comprehensive marketing strategies to enhance our brand identity, drive product positioning, and promote customer engagement.

About the Role

The Strategic Marketing Director will oversee all marketing initiatives, including digital advertising, content creation, SEO, and event hosting, while ensuring alignment with our company's vision and industry standards. This role requires collaboration with cross-functional teams to effectively position our products in the marketplace and foster partnerships that increase brand visibility and customer loyalty.

Key Responsibilities

  1. Brand Development: Develop and implement brand guidelines to maintain a consistent brand voice across all marketing material.
  2. Product Positioning: Position our lighting products effectively in the marketplace, showcasing their unique value propositions and features.
  3. Marketing Strategy: Manage the company's brand identity and ensure all marketing materials align with our company's vision and industry standards.
  4. Cross-Functional Collaboration: Collaborate with product development teams to launch new lighting products and solutions to the market.
  5. Content Creation: Develop compelling content and sales collateral (brochures, website copy, social media posts, etc.) to support product promotions and educate customers.
  6. Digital Advertising: Develop and manage advertising campaigns across traditional and digital platforms, including print, social media, and trade shows.
  7. Partnerships: Establish partnerships with influencers and industry leaders to enhance brand visibility.
  8. Budget Management: Manage budgets for all marketing initiatives, ensuring cost-effective and high-impact campaigns.

Requirements

  • Bachelor's degree or equivalent experience and a minimum of 5 years related work experience.
  • Demonstrated ability to manage multiple priorities to meet deadlines is required.
  • High degree of organization with attention to detail is required.
  • Familiarity/enjoys working with technology and programs such as Salesforce, Pardot, etc.
  • Experience in B2B marketing, the lighting industry or technical products is a plus.

What We Offer

We offer a competitive salary of $120,000 per year, along with a comprehensive benefits package, including health insurance, retirement savings plan, and paid time off. If you are a motivated and experienced marketing professional looking for a new challenge, please submit your application.


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