Media Content Specialist

3 days ago


Schenectady, New York, United States Schenectady City School District Full time
Job Title: Media Specialist

Are you a creative and organized individual with a passion for digital media? We are seeking a highly skilled Media Specialist to join our team at Schenectady City School District.

Job Summary:

The Media Specialist will be responsible for developing and implementing a comprehensive digital media strategy to enhance brand awareness and engage our target audience. This includes creating engaging multimedia content, managing social media channels, and analyzing media performance to support marketing and communication strategies.

Key Responsibilities:
  • Develop and produce high-quality multimedia content (videos, graphics, articles, etc.) tailored for various platforms.
  • Collaborate with internal teams to align content with marketing campaigns and objectives.
  • Manage and curate content for social media channels, ensuring a consistent voice and brand presence.
  • Monitor social media trends and audience engagement to adapt strategies as needed.
  • Assist in developing media plans that align with overall communication goals.
  • Identify new media opportunities and trends to enhance outreach efforts.
  • Analyze media metrics and audience engagement data to measure the effectiveness of campaigns.
  • Prepare reports and presentations to share insights with the team and stakeholders.
  • Work closely with teams to ensure cohesive messaging across all platforms.
  • Support event planning and promotion through media outreach and content creation.
  • Engage with online communities and respond to inquiries, comments, and feedback in a timely manner.
Requirements:
  • Bachelor's degree (or higher) in Media Studies, Communications, Marketing, or a related field. OR
  • Associate's degree in Media Studies, Communications, Marketing, or a related field and two years of experience in media production, content creation, and social media management. OR
  • High School and four years of experience in media production, content creation, and social media management.
Working at Schenectady City School District:

We are a dynamic and innovative school district committed to providing a world-class education to our students. Our team is passionate about creating a positive and inclusive work environment that fosters growth and development. If you are a motivated and creative individual who is passionate about digital media, we encourage you to apply for this exciting opportunity.



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