Market Insights Analyst
1 week ago
Haverhill Management, LLC is in search of a Marketing Research Analyst to enhance their analytical capabilities. This position focuses on leveraging geographic information systems (GIS) and data interpretation to deliver insights that inform strategic marketing initiatives. If you possess a strong background in data analysis and a keen interest in market research, this opportunity may align with your career aspirations.
Key Responsibilities:
- Employ GIS tools to assess consumer demographic and geographic information
- Execute both quantitative and qualitative analyses on market participants
- Examine market dynamics and consumer profiles utilizing diverse data sources
- Compile data into organized formats such as spreadsheets, charts, and graphs for clarity in reporting
- Deliver actionable insights and recommendations based on data analysis
- Remain updated on industry trends and best practices
- Conduct thorough market research and document outcomes
- Interpret analytical findings and generate comprehensive reports
Required Qualifications:
- Bachelor's degree in a relevant field
- Minimum of 1 year experience in data analysis
- At least 1 year of experience with GIS, statistical analysis, or related academic coursework
- Familiarity with CRMs, statistical software, and databases is advantageous
- Strong analytical and critical thinking capabilities
- Exceptional communication and presentation skills
- Detail-oriented with excellent organizational skills
Benefits Offered:
- Generous vacation and paid holiday policies
- Comprehensive health insurance for employees and their dependents
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