Marketing Director
3 weeks ago
As Flashfood's Marketing Director, you will be responsible for driving the company's brand forward through innovative marketing strategies. You will work closely with the Brand Marketing Manager, Growth Marketer, and Lifecycle Marketing Manager to develop and execute marketing plans that drive brand awareness and shopper acquisition.
Key Responsibilities:
- Create and deliver innovative marketing plans that drive brand awareness and shopper acquisition
- Collaborate cross-functionally to develop market-specific approaches, working in lockstep with regional managers
- Own the development of marketing assets and content across channels, producing sharp creative briefs that inspire internal and external creative partners
- Ensure all outgoing brand messages are cohesive and compelling across tactics such as in-store, web, performance marketing, organic social, etc.
- Work closely with Communications, as well as other internal teams and external partners, to ensure flawless execution of integrated programs
- Build a results-driven culture through proactive analysis, leveraging self-service dashboards and briefing analysts on key units of work, to ensure continuous improvement across all marketing initiatives
Requirements:
- Minimum of 7 years in consumer marketing, with specific experience in tech or grocery tech required
- Demonstrated experience in strategic and creative campaign development
- Understanding of b2b marketing best practices, including ABM
- Ability to negotiate contracts, manage budgets and manage projects through initiation to completion
- Deep understanding of strategy, planning, implementation, and idea generation
- Experience developing cross-channel campaigns, with specific experience building compelling in-store activations and bridging the gap between digital and in-store
- A strong network of industry contacts
- Ability to work collaboratively and cross-functionally, navigating ambiguity and delivering stakeholder alignment
- Undergraduate degree in Business, Marketing, Communications, or other relevant discipline (equivalent work experience will be considered)
- Bilingualism (French or Spanish) is a bonus
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