Digital Marketing Leader

4 days ago


San Diego, California, United States The E.W. Scripps Company Full time
Lead Web Operations and Digital Marketing

We seek an accomplished Director, Web Operations and Digital Marketing to lead our web operations and digital marketing efforts, ensuring compliance with exceptional user experience design principles, accessibility requirements, and regulatory mandates. This strategic role requires a seasoned professional with 8-10 years of experience in digital marketing and web product management, preferably in the healthcare industry.

Your responsibilities will include collaborating with IT, clinical teams, and other stakeholders to integrate web products with electronic health records (EHR) systems. You will utilize data analytics and market research to inform web product development and optimize digital marketing campaigns for maximum effectiveness and ROI. Additionally, you will lead cross-functional teams to deliver high-quality digital products that align with business objectives and provide value to patients and providers.

The ideal candidate will possess a bachelor's degree in Business Administration, Healthcare Administration, Marketing, Information Systems, or a related field, with a master's degree preferred. A strong understanding of SEO/SEM, marketing strategy, and display advertising campaigns is essential.

We offer a competitive salary of $120,000 - $150,000 per year, depending on experience, as part of our attractive compensation package. Comprehensive health insurance, retirement savings plan, and paid time off are also included.



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