Director of Digital Engagement

19 hours ago


Torrance, California, United States Jenn Nguyen and Friends Full time
About the Role

We are seeking a highly skilled and experienced professional to join our team as a Director of Digital Engagement. As a key member of our organization, you will be responsible for developing and executing a comprehensive digital strategy that drives engagement, growth, and community loyalty.

Key Responsibilities
  • Develop and Execute Digital Strategy: Craft and implement a comprehensive digital strategy that encompasses content creation, community engagement, and creator/influencer partnerships.
  • Lead Content Creation: Oversee the production of compelling, high-quality content across all platforms, both paid and organic, that aligns with our brand's voice and values.
  • Cultivate Relationships: Build and maintain relationships with influencers, creators, and brand ambassadors to foster a robust community of advocates and collaborators.
  • Monitor and Analyze Performance: Analyze performance metrics across all organic digital channels to refine and optimize our approach, ensuring we meet or exceed specific goals and KPIs.
  • Collaborate with Teams: Partner closely with marketing, sales, and product teams to ensure a cohesive and integrated brand experience for our community.
  • Lead and Mentor Team: Manage and mentor a team of social media, content, and community professionals, fostering a culture of creativity, collaboration, and continuous learning and growth.
Requirements
  • 6-9 years of experience in social media management, content strategy, community building, and influencer/creator programs.
  • Demonstrated success in developing and executing comprehensive digital strategies that drive engagement, growth, and community loyalty.
  • Exceptional storytelling and content creation skills, with the ability to craft messages that engage, inspire, and mobilize audiences.
  • Deep understanding of social media analytics, performance tracking, and algorithm optimization to inform strategic decisions.
  • Leadership experience with a track record of mentoring and developing teams, fostering an environment of innovation and high performance.
  • Passion for the automotive industry and car care, with an understanding of the community's values and interests.


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