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Salesforce Marketing Cloud Manager

2 months ago

Florham Park, New Jersey, United States Mediabistro Full time
About the Role

We are seeking a highly skilled Salesforce Marketing Cloud Manager to join our team. As a key member of our digital marketing team, you will be responsible for leading the development and implementation of marketing solutions using the Salesforce Marketing Cloud.

Key Responsibilities
  • Meet with clients to analyze their work practices and understand the nature of their businesses to accurately define needs and customize marketing solutions using the Salesforce Marketing Cloud.
  • Own the development of a strategic vision for project (product development, improvements, etc) and embrace the criticality of gaining its adoption.
  • Make recommendations based on this analysis - estimate work effort, lead project scoping (as the sole or primary representative), determine required resources, set a realistic schedule, and build accurate communication and governance plans.
  • Maintain effective client relations and rapport - delivering timely and relevant information with the utmost concern for partners and project impact.
  • Running workshops, working closely with the client, able to talk about business requirements and assess campaign impact/value.
  • Leading and ensuring the successful delivery of a Salesforce Marketing Cloud solution from a functional standpoint.
  • Lead a delivery schedule, keep the team on track, assess risk areas and mitigate impacts to the program
Requirements
  • Experience supporting Healthcare clients and/or the Healthcare industry
  • A minimum of 5 years experience implementing and/or running Salesforce Marketing Cloud (formerly ExactTarget) or other Marketing Automation Tools
  • A minimum of 2 years crafting marketing solutions (e.g., capability assessment, requirements gathering, experience design, process reengineering).
  • A minimum of 5 years customer relationship management experience (service, marketing and/or sales).
  • Bachelor's degree or equivalent (minimum 12 years) work experience. (If Associates Degree, must have minimum 6 years' work experience)
Bonus Points If
  • Campaign management experience using multiple cloud technologies (e.g., Salesforce Marketing Cloud, Marketo, Eloqua, Pardot, Cheetahmail or Sendgrid)
  • Previous technology consulting work experience
  • You are well-rounded in both functional and technical aspects of a CRM or Digital Marketing engagement.
  • Experience leading a cross-cloud and/or global delivery team
  • Salesforce Marketing Cloud certifications (SFMC Email Specialist & SFMC Consultant, SFMC Admin)
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