Strategic Communications Director

2 weeks ago

New York, New York, United States City of New York Full time
About the Role

We are seeking a highly skilled and experienced Director of Strategic Communications & Culture to join our team at the NYC Mayor's Office of Equity & Racial Justice. As a key member of our Strategic Communications & Culture team, you will play a critical role in developing and implementing effective communication strategies that reinforce our agency's mission and values.

Responsibilities
  • Develop and maintain press lists, generate media interest, and write press releases and media alerts.
  • Maintain project pace and trajectories for successful execution of communication initiatives.
  • Craft compelling and strategic editorial and graphical content across various platforms.
  • Strategize, implement, and oversee social media campaigns across multiple platforms.
  • Help plan, execute, and manage successful events that align with MOERJ goals.
  • Operate and execute employee engagement programs aligned with organizational values and mission.
  • Support and guide subordinate staff to ensure cohesive and impactful communication initiatives.
  • Foster strong relationships with external agencies to achieve collaborative success.
  • Produce both quantitative and qualitative reports to measure communication effectiveness.
  • Assist with the editorial management of MOERJ's website and all unit websites, ensuring they are user-friendly and aligned with our brand(s).
  • Help identify, vet potential consultants, and assist in onboarding them to internal systems.
  • Assist the CCO in the development of integrated campaigns that align with overarching communication goals.
Requirements
  • Demonstrated commitment to racial justice and advocating for Black, Latinx, Indigenous, Asian, Pacific Islander, Middle Eastern, and all People of Color (BIPOC) or other diverse communities.
  • Bachelor's degree in Communications, Public Relations, Marketing, or a related field (Master's degree preferred).
  • Minimum of 7 years of full-time professional experience, with 4 years full-time experience in communications, marketing, or a related field.
  • Proven track record in overseeing traditional and digital media strategies, including social media, content creation, and media relations.
  • Excellent written and verbal communication skills, with a knack for crafting engaging content.
  • Strong project management skills, with the ability to manage complex campaigns and initiatives.
  • Proficiency in managing and analyzing both organic and paid media campaigns.
  • Ability to foster strong relationships with external agencies, vendors, and influencers.
  • Detail-oriented mindset with the ability to maintain high quality and consistency in all communication outputs.
  • Proactive approach to anticipating communication needs and planning ahead.
  • Exceptional organizational skills and the ability to manage multiple priorities effectively.
  • Strong leadership and mentoring capabilities to guide and develop junior staff.
  • Proficiency in web management, including website creation and maintenance.
  • Experience in event planning and management.
  • Familiarity with legal aspects related to communications and the ability to liaise with legal experts.
  • Professional experience that has transitioned sectors in marketing.
  • Proactive professional with a passion for driving impactful communication initiatives.
About the City of New York

The City of New York is an inclusive equal opportunity employer committed to recruiting and retaining a diverse workforce and providing a work environment that is free from discrimination and harassment based upon any legally protected status or protected characteristic.

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