Digital Media Specialist

3 weeks ago


Brentwood, Tennessee, United States UHS Full time
Job Summary

We are seeking a highly skilled Digital Media Specialist to join our team at Foundations Recovery Network (FRN), a nationwide leader in the treatment of co-occurring addiction and mental health disorders. As a Digital Media Specialist, you will be responsible for developing, implementing, and optimizing Google Search Ads campaigns to maximize ROI and achieve patient acquisition goals.

Key Responsibilities
  • PPC Campaign Management: Develop, implement, and optimize Google Ads campaigns to maximize ROI and achieve patient acquisition goals. Monitor campaign performance, analyze data, and adjust bidding strategies accordingly.
  • Keyword Research & Targeting: Conduct keyword research and audience targeting to ensure effective ad placement and engagement, including geotargeting strategies to reach relevant demographics.
  • Email Marketing: Create and send marketing emails using platforms like Constant Contact. Perform AB tests to improve email performance and basic email automation.
  • Collaboration: Work closely with the Digital Director to align PPC and email digital strategies with overall marketing objectives, ensuring consistent messaging and branding.
Requirements
  • Associate Degree required, Bachelor's Degree preferred
  • 3-5 years related experience
  • Google PPC campaign management
  • Ability to create and send marketing emails
  • Understanding or willingness to learn email list maintenance
  • Understanding of digital marketing principles, particularly in healthcare or patient acquisition contexts
About UHS

Universal Health Services, Inc. (UHS) is one of the nation's largest and most respected providers of hospital and healthcare services. With a strong commitment to patient care and a focus on innovation, UHS has built an impressive record of achievement and performance.



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