Marketing Manager

1 day ago

Brentwood, United States Corps Team Full time

Our client, a retail chain of home improvement and agriculture stores, is seeking an Integrated Marketing Manager for a 4+ month contract position in Brentwood, TN. This role is Hybrid, 3 days a week onsite (Tues, Weds Thurs).


Day to Day:

This position is responsible for planning and implementing marketing campaigns that support specific lines of business that drive sales and brand loyalty, within quarterly and seasonal periods. They will bring our client to life for our customers in compelling and differentiated ways.


The Integrated Marketing Manager has a strategic and operational mindset and can oversee seasonal campaigns from strategy through execution. The IMM has a strategic mindset grounded in market reality, is a diplomatic relationship builder with the ability to gain cross-divisional buy-in among marketing strategy, brand strategy, product strategy, creative, planning, channels (paid, social, email, in-store, digital, etc.) to ensure all seasonal campaign touchpoints reinforce both quarterly and annual strategies. This role is responsible for direct management of one employee.

The individual should be adept at influencing and motivating others and have a passion for producing measurable results. This individual must also be able to work under pressure and be flexible to work on varying tasks as needed.

Lead strategy development, internal socialization, and cross-functional execution of marketing programs for key brands, categories and services, determining appropriate integrated marketing support plan inclusive of CRM, digital, social, in-store environment, internal communication and budget.

Leads cross-divisional partners in integrated go-to-market plan development including campaign briefs, channel inputs, channel & creative kick-offs and working sessions, creative development, and acts as consult on final execution plans.

Ensure flawless execution of tactical elements of marketing programs, including setting up promotional elements, working collaboratively with various Marketing teams, ensuring communication to store team, communication with vendors, keeping leaders informed, etc.

Partner heavily with DMMs and Client Leadership to ensure programs align with and support business priorities; report out on results and learnings.

Responsible for developing seasonal marketing strategies (6-12 months out), driven by customer and business insight and in partnership with Brand and Marketing strategy teams.

Accountable for overseeing and guiding seasonal go-to-market (GTM) plans including seasonal campaign story development through final execution.

Owns creative review process and provides feedback while ensuring cross-divisional stakeholders are brought in when relevant.

Oversees proofing of seasonal marketing creative to ensure accuracy, strategic alignment.

Contributes and/or provides guidance for seasonal marketing recaps/reporting

Accountable for leadership reviews, including seasonal strategy alignment, creative reviews and wall walks.

Champions seasonal go-to-market process and workflow, proactively manages deliverables within each phase of work and communicates effectively for stakeholder adherence.

Responsible for seasonal marketing process and system health, functionality and the implementation of process improvements.


Must Haves:

Minimum 5-10 years marketing experience with multi-channel marketing initiatives

Skilled in Microsoft Powerpoint, Excel, and Word

Speak, read and write effectively in the English language


Education:

Bachelor’s degree from an accredited college or university in Marketing, Advertising or equivalent preferred. Any suitable combination of education and experience will be considered.



Other knowledge, skills or abilities:

Knowledge & Experience: Experience building plans utilizing several marketing channels, including: email, digital, social & influencers, store environment, website, printed circulars, public relations, creative development and production for a variety of media, etc.; has worked in a retail marketing environment before

Exhibits Entrepreneurial Thinking: Recognizes opportunities for business growth

Can Evaluate and Implement Ideas: Uses creativity appropriately to drive progress and encourages others to do the same; makes innovation a priority;

Experience Managing Performance: Ability to engage others and inspires high performance. Uses personal influence to encourage and support

Able to Think Broadly: Able to approach problems from different perspectives

Comfortable Interacting with People at Different Levels: Can gauge audience effectively; Talks to everyone as equals

Operational Skills: Understands how work gets done in organizations; builds networks that allow him/her to efficiently drive projects through the organizational structure; maximizes productivity while staying within constraints of formal organizational policies and rules; handles uncertain situations professionally and reasonably while continuing to make progress

Detail Oriented: Highly attentive to detail; Skilled at finding logical flaws in arguments and plans; identifies problems, errors and solutions that others might miss

Effective Communication: Presents ideas in a manner that is clear, concise and easy to understand; Succinctly and effectively communicates information in writing and through presentations; Comfortable interacting with and presenting to people at all levels of the organization; able to “manage up” by setting expectations and proactively keeping leadership appropriately informed

Organizational Skills: Allocates time and attention based on what is the most important to achieve key goals and objectives; Approaches work in an organized and systematic manner

Leadership Skills: Able to approach problems from different perspectives and build consensus; Allocates appropriate decision-making authority and/or responsibility to others to maximize organizational and individual effectiveness. Sets direction and expectations and delegates appropriately, demonstrating confidence in team to deliver

Pluses:

Retail Marketing experience


Pay Rate- $56.86 - $58.89/hour

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