SEO Specialist

2 weeks ago

Madison, Wisconsin, United States The Digital Ring Full time
Job Title: SEO Manager

At The Digital Ring, we're seeking a highly skilled SEO Manager to lead our search engine optimization efforts. As a key member of our team, you'll be responsible for developing and implementing strategies to improve our clients' online visibility and drive organic traffic to their websites.

Key Responsibilities:
  • Lead all search engine optimization efforts, including auditing, strategy development, optimizations, monitoring, and reporting.
  • Win new SEO clients through strong research, presentations, and pitches.
  • Continuously develop and advance our SEO department through process and resource improvement.
  • Build strong, accountable relationships with SEO clients.
  • Provide keyword research, content reviews, and pre/post-launch best practice checks for all new website projects.
  • Perform in-depth technical, content, and/or off-site SEO audits.
  • Develop and share strategies, recommendations, and timelines.
  • Work with our Account and Project Management teams to determine expectations and deliverables, and ensure that all deadlines are met.
  • Perform optimizations (development and content specialist teams assist with complex tasks).
  • Build and maintain client SEO reports.
  • Share insights and reasoning on organic performance (good or bad) with clients regularly via email and/or virtual meetings.
  • Monitor organic performance metrics and KPIs.
  • Quickly identify urgent issues, understand the cause, and react quickly and confidently.
  • Document successes and create case studies.
  • Remain current on the latest SEO trends and search engine algorithm updates.
  • Be available as a source of knowledge for the internal team.
Requirements:
  • A holistic understanding of all SEO signals and SERP-impacting factors.
  • Experience with technical, on-page, off-site, and rank tracking tools.
  • Experience and confidence with various content management systems.
  • Proficiency with Google Analytics and Google Search Console.
  • Proficiency with Google Sheets and Google Data Studio.
  • A complete understanding of agency/client relationships.
  • Basic coding knowledge (CSS, HTML, JS, jQuery, PHP) is a plus.
  • Excellent strategic thinking skills - able to craft strategy independently or with limited oversight.
  • Excellent problem-solving skills - able to react quickly to new or complex client requests.
  • Exceptional communication skills - able to speak and write clearly and succinctly.
  • Excellent presentation skills - able to confidently and persuasively sell work and ideas.
  • Excellent interpersonal skills - able to be personable and develop and maintain great working relationships with clients and internal team members alike.
  • You must be a team player.
  • Excellent prioritization and organizational skills in order to juggle competing demands.
  • Resilience and positivity - even in difficult situations (attitude is everything here at TDR).
  • The ability to meet project deadlines and budgets.
  • The ability to work in a fast growing industry with unknown technology advances around every corner.
  • A desire to consistently learn new skills and try new tools.
  • The attributes of invention, imagination, and originality.
Additional Information:
  • Job Classification: Salaried, exempt.
  • Physical Requirements & Demands: Primarily sedentary work, exerting up to 25 lbs. of force occasionally or a negligible amount frequently.
  • Work Environment: Full-time remote.
  • Equal Opportunity Employer: The Digital Ring is proud to be an equal-opportunity employer.

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