Senior Marketing Data Analyst

4 days ago


Phoenix, Arizona, United States Integrative Recruiting Full time
Senior Data Analyst - Marketing

Position Overview:

Our client, a leading digital education organization, is seeking a highly skilled Senior Data Analyst to lead and optimize their marketing analytics efforts. As a critical member of the marketing team, you will be responsible for measuring campaign performance, identifying trends, and providing actionable insights that directly influence strategy.

Responsibilities:

  • Monitor and evaluate marketing campaigns across multiple channels, providing insights and recommendations to optimize performance.
  • Develop and maintain dashboards tracking key performance indicators (KPIs) such as return on ad spend (ROAS), conversion rates, customer acquisition cost (CAC), and customer lifetime value (CLV).
  • Design, execute, and analyze A/B tests to refine marketing strategies.
  • Collaborate with engineering and web development teams to ensure the accuracy and consistency of data through event tracking systems.

Requirements:

  • 3+ years of experience in data analysis, focusing on marketing analytics.
  • Proficiency in SQL, with BigQuery experience a plus.
  • Advanced skills in spreadsheets (Excel, Google Sheets).
  • Experience with data visualization tools like Power BI or Tableau.
  • Familiarity with marketing analytics tools like Hyros, Triple Whale, Google Tag Manager, and Google Analytics.
  • Deep understanding of sales funnels, direct response marketing, and paid advertising on platforms like Meta, YouTube, and Google Search.
  • Experience with attribution models (first-touch, last-touch, multi-touch).
  • Ability to translate complex data insights into actionable recommendations for both technical and non-technical teams.
  • Experience leading A/B and multivariate testing.
  • Strong attention to detail and a proactive approach to problem-solving.

Compensation & Benefits:

  • Salary: $90,000 - $120,000 annually, based on experience.
  • Comprehensive medical benefits and 401(k) with matching contributions.
  • Opportunities for professional growth and development.
  • Vibrant, supportive in-office culture at the Scottsdale headquarters.

Application Instructions:

To apply, click the apply button, submit your resume and cover letter, and follow the provided application instructions. To be considered for this Senior Data Analyst - Marketing role, candidates will need to provide detailed information about their marketing analytics background, including the following:

  • Marketing Analytics Experience
  • Proficiency in SQL
  • Spreadsheets Expertise
  • Experience with Data Visualization Tools
  • Experience with Marketing Analytics Tools
  • Event-Based Behavioral Analytics Experience
  • Sales Funnels & Direct Response Marketing
  • Attribution Models
  • A/B & Multivariate Testing

At Integrative Recruiting, we are committed to creating a diverse, equitable, and inclusive environment where everyone feels valued and respected. We welcome applications from all qualified candidates, embracing unique perspectives to build a stronger, more inclusive future together.



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