Retail Operations Strategist

1 week ago


Santa Cruz, California, United States Verve Coffee Roasters Full time
Job Summary

We are seeking a highly experienced Vice President of Retail to lead our retail operations team. The successful candidate will have a proven track record of driving sales and profitability in a retail environment.

Key Responsibilities:

  • Develop and implement a comprehensive retail growth strategy, including the opening of new stores and enhancing the performance of existing locations.
  • Collaborate with the executive team to align retail expansion with broader company goals, including omnichannel strategies and partnerships.
  • Work cross-functionally to help drive retail initiatives while taking retail projects from ideation to completion.
  • Oversee day-to-day retail operations to ensure efficiency, profitability, and consistency in the customer experience across all locations.
  • Establish key performance indicators (KPIs) to monitor and optimize retail performance.
  • Implement best practices in inventory management, supply chain coordination, and operational workflows.
  • Build, mentor, and lead a high-performing retail team, fostering a culture of excellence, innovation, and accountability.
  • Develop leadership capabilities within the retail organization through coaching, training, and performance management.
  • Ensure a premium customer experience in every store, enhancing the in-store environment to reflect the Verve brand and values.
  • Collaborate with marketing and product teams to create and execute retail promotions, loyalty programs, and local store marketing initiatives.
  • Analyze customer feedback and trends to continuously improve the in-store experience and drive customer LTV.
  • Lead budgeting and financial planning for the retail division, ensuring alignment with overall company financial goals.
  • Monitor financial performance and implement strategies to improve profitability, manage costs, and maximize revenue.
  • Accountable for controllable expenses, cash management, merchandising, and loss prevention strategies at a system level.
  • Oversee pricing strategies, P&L management, and sales forecasting.
  • Assess key business risks and develop contingency plans.
  • Serve as a change agent within the organization always looking for areas where improvements in service may be needed; implements processes, procedures and/or changes to address these issues.
  • Drive innovation in customer experience and product offerings to continue leading the competitive retail landscape.
  • Ensures compliance of the company to federal, state, and company regulations and standards for training, product freshness, food safety, store safety, employee safety, refrigeration, and sanitation.


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