Senior Director of Retail Operations

4 days ago


Santa Cruz, California, United States Verve Coffee Roasters Full time

Role Overview

We are seeking an experienced Senior Director of Retail Operations to lead our retail growth strategies, oversee day-to-day operations, and ensure a premium customer experience.

Key Responsibilities

  • Develop and implement comprehensive retail growth strategies to drive sales and profitability across all locations.
  • Collaborate with the executive team to align retail expansion with broader company goals, including omnichannel strategies and partnerships.
  • Oversee cross-functional teams to drive retail initiatives from ideation to completion.
  • Lead day-to-day retail operations to ensure efficiency, profitability, and consistency in the customer experience.
  • Establish key performance indicators (KPIs) to monitor and optimize retail performance.
  • Implement best practices in inventory management, supply chain coordination, and operational workflows.
  • Build, mentor, and lead high-performing retail teams, fostering a culture of excellence, innovation, and accountability.
  • Develop leadership capabilities within the retail organization through coaching, training, and performance management.
  • Ensure a premium customer experience in every store by enhancing the in-store environment to reflect the Verve brand and values.
  • Collaborate with marketing and product teams to create and execute retail promotions, loyalty programs, and local store marketing initiatives.
  • Analyze customer feedback and trends to continuously improve the in-store experience and drive customer lifetime value.
  • Lead budgeting and financial planning for the retail division, ensuring alignment with overall company financial goals.
  • Monitor financial performance and implement strategies to improve profitability, manage costs, and maximize revenue.
  • Accountable for controllable expenses, cash management, merchandising, and loss prevention strategies at a system level.
  • Oversee pricing strategies, P&L management, and sales forecasting.
  • Assess key business risks and develop contingency plans.
  • Drive innovation in customer experience and product offerings to continue leading the competitive retail landscape.
  • Maintain compliance with federal, state, and company regulations and standards for training, product freshness, food safety, store safety, employee safety, refrigeration, and sanitation.

Requirements and Qualifications

  • Bachelor's degree in Business Administration or related field is preferred.
  • 5+ years of retail, multi-unit, or grocery management experience, with at least 3 years in a leadership role.
  • Proven track record of driving sales and profitability in a retail environment.
  • Strong analytical and problem-solving skills.
  • Excellent communication and interpersonal abilities.
  • Flexible with the ability to multitask in a highly demanding environment.
  • Responsive, proactive, resourceful, solution-oriented, self-directed, and highly reliable.
  • Proven leadership ability to build, motivate, and maintain staff.
  • Demonstrated sense of urgency; track record of capably managing multiple projects and priorities.
  • Valid driver's license and a good driving record.

Compensation and Benefits

  • The estimated annual salary for this role is between $120,000 and $160,000, commensurate with experience and location.
  • Available to all employees: Employee Assistance Program (EAP), free coffee, 30% employee discount on merchandise, continuing coffee education classes, mentorship, paid sick time.
  • After 60 days of employment: Healthcare benefits, including medical, dental, vision, and 401k.
  • Holiday pay after 90 days of employment.


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