Marketing Strategist

4 days ago

Silver Spring, Maryland, United States Banneker Ventures LLC Full time
Marketing Coordinator Job Description

Banneker Ventures LLC is seeking a highly skilled Marketing Coordinator to join our team. As a key member of our marketing department, you will be responsible for developing and implementing marketing strategies that align with our company goals and branding standards.

Key Responsibilities:
  • Develop and implement comprehensive marketing plans in alignment with company objectives and branding standards.
  • Collaborate with senior management to strategize, create, and execute marketing campaigns that enhance brand visibility and drive business growth.
  • Maintain brand consistency across all marketing materials and digital platforms.
  • Produce high-quality content for various marketing materials, including proposals, qualification packages, business cards, brochures, and newsletters.
  • Draft and manage press releases, social media posts, and website updates to promote company news, project milestones, and events.
  • Coordinate the production of presentation materials, including layouts, graphics, and handouts.
  • Represent Banneker Ventures LLC at industry trade shows, conferences, and events to network and develop relationships with key stakeholders in the A/E/C community.
  • Organize and manage company-related events, including project launches, community engagements, and award submissions.
  • Conduct market research and competitive analysis to identify new opportunities, trends, and areas for growth.
  • Compile, analyze, and present data to assist in business development and marketing strategy adjustments.
  • Oversee the company's social media platforms and website, ensuring up-to-date and engaging content.
  • Utilize digital marketing tools to drive engagement, increase web traffic, and track campaign effectiveness.

Requirements:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 4+ years of marketing experience (real estate development, construction, or a related industry preferred but not required).
  • Proficiency in desktop publishing software such as Adobe InDesign, Photoshop, and Illustrator, as well as Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
  • Excellent verbal and written communication skills, with a strong ability to create persuasive and visually compelling marketing materials.
  • Strong organizational and project management skills with a keen attention to detail.
  • Familiarity with social media platforms, website content management systems, and digital marketing tools.

About Banneker Ventures LLC:

Banneker Ventures LLC is an award-winning diversified construction and real estate development company. Founded in 2005, we have a backlog of over $180 million in construction projects and $800 million in multifamily and mixed-use development projects in our pipeline.

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