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Growth Marketing Strategist

2 months ago

Charlotte, North Carolina, United States LendingTree Full time
Job Description

About the Role

We are seeking a highly motivated and experienced Growth Marketing Manager to join our team at LendingTree. As a key member of our marketing department, you will be responsible for developing and executing omnichannel marketing strategies to drive business growth and maximize revenue.

Key Responsibilities

  • Optimize Marketing Strategies: Analyze and optimize existing marketing strategies to maximize performance and ROI.
  • Monitor and Analyze Performance Metrics: Monitor and analyze digital marketing performance metrics to ensure targets are met or exceeded.
  • Develop and Execute Marketing Campaigns: Plan, execute, and optimize marketing campaigns across various channels, including digital, social, email, and content.
  • Collaborate with Cross-Functional Teams: Work closely with cross-functional teams to influence their roadmaps and help improve marketing performance.
  • Responsible for Delivering on Product ROAS Goals: Meet with sales to understand lender demand and pain points, working closely with marketing to help deliver the customers our lenders are looking for.

Requirements

  • Strategic Thinker: You're a strategic thinker with a proven track record of developing and executing omnichannel marketing strategies.
  • Digital Marketing Expertise: You have in-depth knowledge of digital marketing channels and optimization tactics.
  • Data-Driven Decision Making: You use data as the guiding light for your decision-making.
  • Competitive Spirit: You're competitive and always looking for new ways to beat the competition.
  • Resilient and Adaptable: You're resilient and adaptable, with a strong ability to learn and improve every day.
  • Excellent Communication Skills: You're an excellent communicator with strong relationships-building skills.

About LendingTree

LendingTree is the nation's largest online lending marketplace, connecting customers with multiple lenders to find the best deals on loans, credit cards, savings accounts, and insurance. Our goal is to help people save money by giving them a way to shop for loans and compare lenders.

Our Culture

We're a fast-paced company with an entrepreneurial bend, working hard and testing our products often. We're collaborative, ambitious, candid, and high-energy, with a culture that values innovation, creativity, and getting stuff done.