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Data Insights Specialist
2 months ago
Crunch Fitness is a rapidly expanding brand with a strong presence in the fitness industry. We are seeking a highly skilled Marketing Data Analyst to join our team and provide comprehensive data and analytical support to our Marketing team, franchise network, and leadership team.
Main Responsibilities- Enhance Marketing Performance: Apply advanced analytical techniques and tools to develop deep insights influencing decision-making, identify trends, patterns, and opportunities that contribute to marketing effectiveness.
- Drive Insights: Generate insights and ensure the team is well informed on lead and sales production/performance across the brand and by region, franchise group, and individual clubs.
- Monitor and Optimize: Regularly monitor brand-controlled media/return on ad spend (ROAS) and offer recommendations to improve performance, analyze local marketing investments at the franchisee level to ensure spending compliance and identify top performers.
- Web Performance Analysis: Measure and report on web performance, including online lead production and sales, and analyze Google Analytics trends to identify key areas of improvement.
- Campaign and Promotion Analysis: Conduct regular analyses and offer insights into campaign and promotion performance, including monthly national promotions, digital campaigns, and Crunch+ performance.
- Lead and Sales Production: Generate insights and ensure the team is well informed on lead and sales production/performance across the brand and by region, franchise group, and individual clubs.
- ROAS and Media Performance: Regularly monitor brand-controlled media/return on ad spend (ROAS) and offer recommendations to improve performance.
- Web Performance Metrics: Measure and report on web performance, including online lead production and sales, and analyze Google Analytics trends to identify key areas of improvement.
- Campaign and Promotion Effectiveness: Conduct regular analyses and offer insights into campaign and promotion performance, including monthly national promotions, digital campaigns, and Crunch+ performance.
- Education: A bachelor's degree in a relevant field or a quantitative discipline is required.
- Experience: Minimum of 5 years of experience in data analysis, analytics, or a related field, with a proven track record of delivering impactful insights and driving data-informed decision-making.
- Skills: Strong expertise in data manipulation and analysis, familiarity with advanced analytics techniques, and excellent analytical and problem-solving abilities.
- Communication and Collaboration: Excellent written and verbal communication skills, with the ability to convey complex analytical concepts to technical and non-technical stakeholders.
