Head of Acquisition
7 hours ago
We are seeking a highly skilled and experienced Head of Acquisition to lead our customer acquisition efforts across the United States & Canada.
About the Role:The Head of Acquisition will be responsible for driving new customer growth through digital marketing channels, including paid search, social media, display advertising, affiliates, and SEO/ASO. This role will oversee our acquisition team(s) and work closely with senior leadership to develop and execute marketing strategies that meet business objectives.
Key Responsibilities:- Lead the development of marketing acquisition strategies and execute plans to ensure delivery on business objectives.
- Spearhead the execution of marketing campaigns, including test and learn opportunities, tracking and reporting of results.
- Manage the marketing budget across performance channels to ensure our media mix is set up to achieve our goals for the month, quarter, and year.
- Conduct reoccurring performance meetings with junior team members to ensure efforts are on pace to plan.
- Ensure our teams are setting and hitting goals, managing a performance team which will require bi-annual reviews, feedback cycles, and hiring.
- Conduct reoccurring market research analysis to keep up with industry trends and competitive insights.
- Proven experience in digital growth marketing with a comprehensive understanding of digital advertising (paid search, paid social, display, affiliates, SEO/ASO).
- Traditional media experience is a plus.
- Understand key performance metrics to crush campaign results.
- Identify short- and long-term resource needs in relation to ad/Mar Tech.
- Extensive knowledge in analytics/reporting (Google Analytics, Micro Strategy, Power BI, data studio, Excel).
- Experience of managing marketing teams, preferably performance/growth teams.
- Strong attention to detail with oral and written communication.
- Thorough understanding of SEO preferred.
- Exceptional written and oral communication.
PokerStars is a proud member of the Flutter Entertainment family, a global leader in sports betting, iGaming, and entertainment. We're committed to creating an inclusive environment where our people can be their authentic selves and thrive. We welcome you to join our team and be part of our mission to deliver exceptional customer experiences.
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