Senior Marketing Manager

7 days ago

Alpharetta, United States Verizon Full time
Unlock Your Potential at Verizon

We're seeking a highly skilled Marketing Senior Manager to join our team and drive the planning, development, and execution of marketing communications for Verizon's Mobile and Home cross sell support.



This role involves developing targeted marketing communications to grow mobile and home subscribers. You'll work closely with internal teams to establish the strategy, targeting, and tactical marketing plan. This includes interfacing with external advertising agencies and developing creative briefs that guide their work.



Responsibilities include:




  2. Developing end-to-end promotional campaigns, from ideation to execution and analysis.
  3. Demonstrating ability to develop strategic creative briefs and evaluate creative ideas and concepts.
  4. Managing critical advertising agency partners, including briefing, budget, timelines, and execution.
  5. Partnering with internal and external teams to drive effective strategies, manage timelines, and budgets.
  6. Developing test strategies, measuring and monitoring performance, and making strategic recommendations to improve creative and program performance.
  7. Presenting recommendations for strategy and creative improvements to senior leadership and peer groups.


To succeed in this role, you'll need:




  • 6 or more years of relevant experience, demonstrated through work, military experience, or specialized training.
  • Experience in a range of marketing tactics, including email, text, push direct mail, digital, social, bill media, traditional, and digital mediums.
  • Experience creating presentations using tools like PowerPoint.
  • Ability to manage multiple projects simultaneously through multitasking, prioritization, and negotiating expectations.


Even better if you have:




  • Bachelor's degree or higher.
  • Experience managing or working at an advertising agency.
  • Excellent verbal and written communications skills.


We're proud to be an equal opportunity employer, celebrating our employees' differences and fostering a collaborative, inclusive environment that encourages authenticity and a sense of belonging. At Verizon, we know that diversity makes us stronger.

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