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Digital Marketing Specialist

1 month ago

New York, New York, United States Commerce Canal Full time
Job Title: PPC Manager

At Commerce Canal, we are seeking a highly skilled PPC Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive paid search strategy to drive traffic and conversions for our owned or licensed brands.

Key Responsibilities:

  • Develop and implement paid search campaigns across multiple platforms, including Google, Bing, and Amazon.
  • Monitor and optimize campaign performance, ensuring maximum ROI and efficiency.
  • Collaborate with internal stakeholders and external agencies to execute on marketing strategies.
  • Analyze and report on campaign performance, providing data-driven insights to inform future marketing decisions.
  • Stay up-to-date with the latest trends and best practices in search engine marketing.

Requirements:

  • Proven experience in paid search marketing, with a strong understanding of search engine marketing principles and concepts.
  • Excellent analytical and problem-solving skills, with the ability to interpret complex data and make informed decisions.
  • Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
  • Proficiency in Google Analytics and other marketing analytics tools.
  • Bachelor's degree in Marketing, Digital Media, or a related field.

What We Offer:

  • Competitive salary and bonus structure.
  • Comprehensive benefits package, including health, dental, and vision insurance.
  • 401(k) plan with employer match.
  • Opportunities for professional growth and development.