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Content Strategy Associate Manager

2 months ago


Hoboken, New Jersey, United States Walmart Full time

Position Overview:

As a key contributor to our eCommerce initiatives, the Content Strategy Associate Manager plays a vital role in enhancing the online shopping experience for our customers. This position involves collaborating closely with the Editorial Manager and/or Senior Manager to conceptualize and produce high-quality editorial content tailored for specific product categories or private brands. Your efforts will significantly influence customer engagement, conversion rates, and overall content excellence.

Key Responsibilities:

  • Crafting Compelling Narratives: You will be responsible for creating engaging stories that showcase products in a way that resonates with consumers, encouraging them to envision the merchandise beyond mere product listings.
  • Trend Analysis and Aesthetic Development: Your keen eye for trends and aesthetics will enable you to merge competitive insights with content and product presentation, resulting in a distinctive and inspiring online experience.
  • Understanding Customer Behavior: You will leverage your knowledge of online shopping behaviors to design experiences that foster customer trust, engagement, and purchasing decisions.
  • Innovative Vision: As a forward-thinking professional, you will continuously seek opportunities to differentiate our offerings from competitors, enhancing visual presentation and trendsetting.
  • Data-Driven Optimization: You will utilize both analytical insights and creative intuition to refine editorial content, ensuring alignment with business objectives and delivering an exceptional shopping experience.
  • Operational Excellence: Your focus on operational efficiency will help identify areas for improvement, ensuring that foundational processes are executed flawlessly.
  • Building Collaborative Relationships: You will foster trust and influence within the team, driving impact through collaboration and shared ownership of projects.
  • Team Development: You will prioritize the collective success of the team, actively mentoring and supporting colleagues to enhance their skills and contributions.
  • Strategic Leadership: As a thought leader, you will translate strategic directives into compelling narratives, establishing yourself as the go-to expert in your designated categories.
Impact Areas:

  • Content Strategy Leadership: You will oversee the comprehensive content strategy for your departments, utilizing market trends and customer insights to create a cohesive narrative and seamless customer journey.
  • Cross-Channel Storytelling: You will identify and develop key narratives and assets that can be utilized across various marketing channels, including website, email, and social media, to maximize sales impact.
  • Data Utilization: You will harness data analytics to set performance goals, measure success, and continuously enhance our content strategy.
  • Strategic Partnerships: You will collaborate with internal stakeholders to streamline processes, identify growth opportunities, and implement best practices in content strategy execution.
  • Operational Best Practices: You will establish and refine workflows, processes, and timelines, embedding operational excellence into all aspects of your work while developing team capabilities.
Qualifications:

  • Minimum: Bachelor's degree in business or a related field, or equivalent experience.
  • Preferred: 3-5 years of experience in Creative, Editorial, or Content Marketing, with a strong focus on consumer-centric eCommerce environments.
  • Proficiency in leveraging data to inform creative strategies and a demonstrated ability to work collaboratively within cross-functional teams.
  • Strong initiative and adaptability in a dynamic, fast-paced environment.
Benefits:

We offer a competitive compensation package, including performance-based incentives, comprehensive health benefits, and a supportive work environment that values diversity and inclusion. Join us in shaping the future of retail and making a meaningful impact on the lives of millions of customers.