Marketing Analytics Director

2 days ago

Smyrna, Georgia, United States Primrose Schools Full time
Marketing Analytics Manager

At Primrose Schools, we're committed to forging a path that leads to a brighter future for all children. Our mission informs our who, what, and how, and we believe that who children become is as important as what they know.

We're seeking a Marketing Analytics Manager to join our team, responsible for leveraging data from various sources to analyze and steward the performance of our marketing efforts. This individual will synthesize large and complex data sets to identify actionable insights that support business growth through the acquisition of new customers.

Key Responsibilities:

  • Analyze category, brand, competitive, channel, and customer dynamics to uncover insights and recommend actions to guide business performance.
  • Design and build reports and interactive dashboards to evaluate business performance and identify areas for improvement.
  • Partner with third-party measurement partners for platform setup, onboarding, and user management, as well as collaborate with internal and external sales, measurement, and ad operations teams.
  • Lead the implementation of multi-touch attribution, marketing mix modeling, brand lift studies, conversion lift studies, and cross-title performance marketing analyses.
  • Lead testing and optimization efforts with detailed post-impact analysis.
  • Use the MasterCard Test & Learn tool to perform analysis pre-post net of control.
  • Meticulously track and report on spend effectiveness, KPIs, trends, and campaign and creative performance.
  • Identify and leverage synergies between all digital programs, evaluating new customer acquisition metrics and subsequent value of customers acquired.
  • Organize, clean, manipulate, merge, and label various data sets to perform analysis.
  • Work cross-functionally with multiple internal teams and our external media agency to continuously improve measurement processes and setup.
  • Monitor emerging trends across the digital ecosystem and identify emerging opportunities.
  • Analyze customer journey data to identify friction points and opportunities for improving the shopping experience.
  • Provide analytical, forecasting, and strategic planning support to inform annual marketing plan development.

Requirements:

  • Bachelor's degree in Business, Marketing, Statistics, or a related field.
  • 5+ years of marketing experience in digital advertising, media analytics, or marketing analytics.
  • Strong understanding of media advertising platforms, including DMPs, Google Ads, Facebook/Instagram, Pinterest, LinkedIn, and DSPs (e.g. Stackadapt).
  • Experience with third-party measurement companies (e.g. Neustar/TransUnion and Nielsen).
  • Excellent analytical skills, including proficiency with Excel (Pivot tables, SUMIFs), and visualization tools such as Tableau, Sigma, and/or PowerBI.
  • Experience with advanced statistical analysis and marketing mix modeling (MMM).
  • Experience with conversion rate optimization (CRO), testing, and analysis.
  • Experience using Google Analytics 4 to evaluate website performance by channel source, including traffic, engagement, and conversion metrics.
  • Strong organizational skills and attention to detail, with the ability to work on multiple projects simultaneously, managing timelines and goals.
  • Clear and effective communicator, both written and verbal.
  • Ability to translate analytical insights into clear recommendations and effectively communicate them to technical and non-technical stakeholders.
  • Ability to uphold confidentiality of data and handle data with professional maturity.

What We Offer:

We offer competitive pay and the opportunity for everyone to earn commission and/or bonuses based on company and personal performance. We demonstrate our commitment to children and families with 50% tuition reimbursement for up to three children at any of our Primrose schools and a flexible work environment. Full-time staff are eligible for health, dental, and vision insurance.

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